Reasons to celebrate? A station’s milestone anniversary, a major award, new branding.
MARKET SHARE MONDAY MEMO
Gray Launches ‘Atlanta News First’ Brand, Changes Call Letters
Last Friday, Sept. 30, the CBS affiliate in Atlanta owned by Gray went on the air branded as “Atlanta News First,” changing its call letters from WGCL to WANF. But living that brand has been going on since Gray took over the station in December 2021.
