Local TV Stations Evolving Social Media Use As Platforms Change
TV stations are finding ways to use social media to engage users with their product and talent. Learn what one station GM says is the most powerful way of using social media right now.
Is Social Media Still Important For Local TV Audience Development?
Creative services directors and marketing managers at stations owned by Hearst, Nexstar, Scripps, Tegna and Morgan Murphy weigh in on how they’re using social media and the results they see.
Christana Kay, weekend meteorologist at Hearst’s ABC affiliate WAPT Jackson, Miss., has earned the American Meteorological Society’s Certified Broadcast Meteorologist (CBM) designation, a professional recognition of the quality of their […]
Hearst Television’s ABC affiliate WAPT Jackson, Miss., has appointed Cheryl Stroy its new assistant news director. Stroy brings over two decades of experience in local news, which, the station says, […]
He brings three decades sales experience to the Hearst ABC affiliate in Mississippi’s capital city.
WAPT Jackson, Miss., created a video showing the behind-the-scenes of the inner workings of the station so that when their meteorologists, reporters or anchors visit classrooms or give presentations, they can share the inside story of what they do, and how they do it.
The Hearst ABC affiliate in Jackson, Miss., promotes the assistant ND to succeed the departing Rick McLaughlin.