Warner Bros. Digital Networks, which acquired Machinima last fall,says it will not participate in the NewFronts this year, joining Yahoo, BuzzFeed, AOL and Fullscreen. Instead, the publishing companies will hold their own events for advertisers and clients.
The new division, of Warner Bros. Television Group is called Warner Bros. Digital Networks, and will be headed by Craig Hunegs. It will build out OTT and and owned digital video services. Several new OTT channels and content-creation projects will be debuting over the coming months, Hunegs said.
