Warner Chappell Production Music (WCPM), creative partner to content creators, technology platforms and the TV/film, streaming, broadcast, sports and advertising industries, today unveiled a top-to-bottom rebrand complete with a new logo and website. In its biggest transformation in a decade, the production music powerhouse has also expanded its executive team, opened the doors to two […]
Warner Chappell Production Music, a division of Warner Music Group and a provider of production and custom music, along with their partner catalogs, have been awarded four Mark Awards by the Production Music Association (PMA). The Mark Awards honor the achievements of the production music community and were presented during the PMA’s annual Production Music […]
Warner/Chappell Production Music has named Steve Swenson director of licensing. In this role, he will focus on developing the company’s licensing reach in sports, broadcast and corporate markets, and he will be based in Tampa, Fla. Swenson joins Warner/Chappell Production Music from HSN, where he oversaw audio strategy.
Warner/Chappell Production Music has promoted Aaron Gant to senior vice president of production. In the role, Gant oversees news music, custom projects, catalog production and studio operations at the Warner/Chappell Production Music studios in Nashville. He previously served as the vice president of production. Gant began as an intern and rose to recording engineer at Non-Stop […]
Warner/Chappell Production Music has introduced its new Color TV and Elbroar catalogs. Color TV comprises German composer Curt Cress’ nearly 14,000 track collection from Curt Cress Publishing and its sister company F.A.M.E. Recordings Publishing. Color TV is a library that brings to life a wide range of TV production styles, with the initial release including […]
Originally commissioned by WRAL Raleigh, N.C., more than 20 years ago, Warner/Chappell Production Music’s “In-Sink” has been heard across the country in countless markets, with over 80 uses logged in the News Music Search Archive.
Why do TV stations, station groups and media outlets place so much emphasis on production music? Because it still brands the programming, reinforces a show’s identity and stays with viewers long after the broadcast ends. Here’s a look at today’s art, science and trends in production music.