In an exclusive interview with NetNewsCheck, Patch President Warren Webster says the hyperlocal network is on a course to profitability in 2013. With record revenue and traffic numbers posted for May, Patch looks as though it is on track to meet that goal. The Patch model is sustainable, Webster says, “The bottom line is … we feel like it’s working.”
The AOL-owned network of more than 800 sites upped the ante last week by adding thousands of unpaid bloggers to its editorial engine. Patch President Warren Webster says he’s eyeing a near-future map of Patch communities with very few blank spaces in between. Claiming that early viewership metrics are exceeding expectations, Webster also says that mobile platforms will play a key role in Patch’s continued growth.