Alex Cameron will report from Washington for both KWTV Oklahoma City and KOTV Tulsa, Okla.
AIR CHECK BY DIANA MARSZALEK
DC Bureaus Give Stations A Local Edge
As TV stations struggle to distinguish themselves with hyperlocal strategies, one old solution is looking new again. A number of station groups — including Hearst, Belo, Cox, Gannett and Scripps — are finding that the specialized, localized reporting they get from their Washington bureaus has become a differentiator for them. As the head of Cox’s bureau says: “Our sole mission is to give stations hyper-local, unique coverage they can’t find anywhere else.”
