Wash. State First To OK Own Net Neutrality

On Monday, Washington became the first state to set up its own net-neutrality requirements after U.S. regulators repealed Obama-era rules that banned internet providers from blocking content or interfering with online traffic. “We know that when D.C. fails to act, Washington state has to do so,” Gov. Jay Inslee said before signing the measure that lawmakers passed with bipartisan support. “We know how important this is.”

DMA 10

Top 20 Market Social Media Report: Boston

DMA 6

Top 20 Market Social Media Report: Washington

DMA 7

Social Media Race Tightens In Washington

Second-place WRC (NBC O&O) increased its total engagement by 44.7% in the last 30 days, which helped it  increase its overall share by 28.8% and make the race for first in the nation’s capital much closer. WTTG (Fox O&O) held on to first place in the market with a 33.9 overall share, while WRC had a 30.1 overall share, WUSA (Tegna-owned CBS affiliate) had a 20.0 overall share, and WJLA had a 15.0 overall share.

Big Television Ad Buy In Va. House Races

Two Northern Virginia Republicans running for the House of Delegates will launch a $336,000 TV ad campaign on Wednesday that links their Democratic rivals to Gov. Terry McAuliffe’s plan to turn Interstate 66 inside the Washington Beltway into a toll road for some commuters.

MARKET PROFILE

TV Remains Strong In Washington, DC

Unlike some top-10 markets that had sluggish ad spending to start 2015, Washington (DMA 8), has been strong with political dollars flowing into local media. Telecom, auto and entertainment are also up to start the year, boosting spending above 2014.

MARKET PROFILE

Washington, D.C.: Sports Score On TV

Political ad spending, as always, is huge in Washington, D.C., but the nation’s capital is also a very strong sports town, and a couple pro teams are contributing to the market’s healthy conditions as well. TV in D.C. is tightening as fall sets in, due to three main reasons: the NFL, postseason baseball and midterm elections.

DMA 8

Washington Evening, Late News Viewing +7%

Washington is in the anomalous position of seeing double-digit increases overall in early evening news viewing (5 and 6 p.m.) and only statistically insignificant declines at 10 and 11 p.m., according to a TVNewsCheck analysis of the Nielsen’s count of weekday viewers aged 25 to 54 in those time periods during the May sweeps. Those […]

MARKET PROFILE (DMA 8)

Political Dollars Are A Big Deal In Washington

With two big races in nearby Maryland and Virginia, Washington, D.C., will see a huge influx of political spending on television during this mid-term election year. Add to that the political spending that’s always flowing in the nation’s capital and it should be a strong year for local television.

MARKET PROFILE (DMA 8)

Washington, D.C.: TV Time Getting Tighter

Spending and pricing are flat but demand is rising, and it’s expected to finish up 4% to 6% this year with heavy spending for the Virginia gubernatorial election. Telecom, auto, financial, tourism and entertainment are the main categories driving the market.

DMA 9

Former WRC Anchor Bob McBride Dies At 84

DMA 9

WDCW Ups Glenn Coleman To GSM

Tribune promotes the former local sales manager at its Washington CW affiliate to general sales manager.

DMA 9

WZDC Newscasts Moving To High-Def

DMA 9

Messina Gets GM Slot At D.C.’S WDCW

Three months after Washington’s CW affiliate named Ashley Messina interim general manager, the Tribune-owned station is making the move permanent.

TBD, NBC Moving Beyond TV On The Web

Allbritton’s TBD brand change illustrates a struggle in local TV today. Brands built on call letters and channel numbers may not translate well to digital platforms if you’re striving to grow a unique online experience that goes beyond an extension of TV.