On Monday, Washington became the first state to set up its own net-neutrality requirements after U.S. regulators repealed Obama-era rules that banned internet providers from blocking content or interfering with online traffic. “We know that when D.C. fails to act, Washington state has to do so,” Gov. Jay Inslee said before signing the measure that lawmakers passed with bipartisan support. “We know how important this is.”
Second-place WRC (NBC O&O) increased its total engagement by 44.7% in the last 30 days, which helped it increase its overall share by 28.8% and make the race for first in the nation’s capital much closer. WTTG (Fox O&O) held on to first place in the market with a 33.9 overall share, while WRC had a 30.1 overall share, WUSA (Tegna-owned CBS affiliate) had a 20.0 overall share, and WJLA had a 15.0 overall share.
Two Northern Virginia Republicans running for the House of Delegates will launch a $336,000 TV ad campaign on Wednesday that links their Democratic rivals to Gov. Terry McAuliffe’s plan to turn Interstate 66 inside the Washington Beltway into a toll road for some commuters.
Unlike some top-10 markets that had sluggish ad spending to start 2015, Washington (DMA 8), has been strong with political dollars flowing into local media. Telecom, auto and entertainment are also up to start the year, boosting spending above 2014.
Political ad spending, as always, is huge in Washington, D.C., but the nation’s capital is also a very strong sports town, and a couple pro teams are contributing to the market’s healthy conditions as well. TV in D.C. is tightening as fall sets in, due to three main reasons: the NFL, postseason baseball and midterm elections.
Washington is in the anomalous position of seeing double-digit increases overall in early evening news viewing (5 and 6 p.m.) and only statistically insignificant declines at 10 and 11 p.m., […]
With two big races in nearby Maryland and Virginia, Washington, D.C., will see a huge influx of political spending on television during this mid-term election year. Add to that the political spending that’s always flowing in the nation’s capital and it should be a strong year for local television.
Spending and pricing are flat but demand is rising, and it’s expected to finish up 4% to 6% this year with heavy spending for the Virginia gubernatorial election. Telecom, auto, financial, tourism and entertainment are the main categories driving the market.
Tribune promotes the former local sales manager at its Washington CW affiliate to general sales manager.
Three months after Washington’s CW affiliate named Ashley Messina interim general manager, the Tribune-owned station is making the move permanent.
Allbritton’s TBD brand change illustrates a struggle in local TV today. Brands built on call letters and channel numbers may not translate well to digital platforms if you’re striving to grow a unique online experience that goes beyond an extension of TV.