Navigating The Wild West Of OTT Measurement
With no common measurement data, OTT services are playing by multiple rule books, broadcast executives say at TVNewsCheck’s OTT News Summit.
Comcast’s streaming platform Watchable launched two years ago with original programming from a slate of estimable producers and digital publishers. Now OTT’s crowded elevator has pushed Comcast out of the original content business, and the company is mulling killing off the service altogether given its small viewership.
Comcast has announced a new ad-supported digital video platform focused around independent digital video players, called Watchable. The move had been expected. Media sources have been positioning Watchable as a YouTube competitor. Many digital video providers that Watchable has signed up are also on Google’s video platform.
Comcast is preparing to launch a major new video platform with content from big-name partners in the coming weeks. The platform is currently called “Watchable,” but there’s a small chance that could change before launch. The partners are said to include Comcast-backed Vox and Buzzfeed, lifestyle, and comedy sites like AwesomenessTV, Refinery29 and The Onion; news sites like Mic and Vice; as well as legacy brands like NBC Sports.
