The idea behind WatchBack is for the media giant to learn about consumption habits, data that is often not available to NBC when someone watches a show on linear television.
Watchback
July 3, 2022
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Spot TV 2022: Total +19.2%; Core +4.2%
The total drop is pegged to lower political advertising, while the increase in core looks to come from growing sports gambling, improved auto and solid business from categories like legal Read More
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FCC Watch | A Broadcaster’s Guide To Washington Issues
TVNewsCheck‘s quarterly quick briefing on the legal and regulatory proceedings affecting broadcasters from communications attorneys David Oxenford and David O’Connor.