It’s selling its CBS-Fox affiliate WCAV and ABC affil WVAW to Lockwood Broadcasting and buying the market’s NBC affiliate WVIR from Waterman Broadcasting.
Bernard Waterman was 96. He purchased WBBH, the NBC affiliate in Fort Myers, Fla., in 1978 and WVIR, the NBC affiliate in Charlottesville, Va., in 1986.
Waterman Broadcasting’s NBC affiliate WBBH Fort Myers, Fla., is being sued for defamation, along with two of its anchors and one of its reporters, by State Attorney Stephen Russell after an investigative report that aired in November left Russell, according to his lawsuit, with “hurt feelings.”
Waterman Broadcasting has signed a long-term TV measurement agreement with Rentrak for its Fort Myers, Fla., duopoly of WBBH (NBC) and WZVN (ABC). In addition to Rentrak’s daily demographic and household ratings, the stations will use Rentrak’s political Advanced Demographics as selling currencies for the upcoming election. “We have been watching Rentrak’s growth and […]