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NBCU, Wattpad Partner To Develop Content

Adweek | by TVNewsCheck

With more than 300 million uploaded stories and the attention of 45 million people each month, Wattpad was already well-positioned to be a future leader in storytelling. Apparently, Universal Cable Productions thought so, too. It was announced today that UCP, a division of NBCUniversal Cable Entertainment, will partner with Wattpad to develop original content across multiple categories — mystery/thriller, sci-fi, action and general fiction —  that will “influence future television programming.”