So committed is Gray Television’s NBC affiliate WAVE Louisville, Ky., to local content that the station has no syndicated programming, a rarity among TV outlets. WAVE has long been devoted to its tireless local approach, and stepped it up when COVID became a major story earlier this year. Civil unrest, a giant story in Louisville due to Breonna Taylor living there before her death, followed.
Kaitlin Rust: “As a journalist, you never want to be the story. It makes my stomach turn to see so many other journalists experiencing much worse and much greater physical harm for simply doing their jobs.”
According to a statement from the station, at approximately 9:43 p.m. on Friday night, a Louisville Metro Police Department officer directly aimed and fired pepper balls at WAVE 3 News reporter Kaitlin Rust and her cameramen, James Dobson.
A new spot by WAVE Louisville, Ky., is taking its advertising message up a notch with a 60-second commercial that sells its services with sizzle. The spot not only promotes its creative production and reach to potential advertisers, it also acts a news image spot that sells its news ratings performances as well.
WDRB, Block Communications’ Fox affiliate in Louisville, Ky., comes out ahead of the market’s other TV stations in a competitive race in social media actions over the last six months according to data from audience insight firm Shareablee.
Is Louisville more or less safe than it used to be? If you watch local television news, you’re more likely to think that Louisville is less safe. This is partially because the local TV outlets— WAVE, WHAS, WLKY, and WDRB — spend an extraordinary amount of time covering crime stories despite the preponderance of other, more newsworthy topics.
In a sports-crazy town that can’t get enough of its annual horse race or the exploits of its local college teams, the Courier-Journal‘s recent paywall launch has the market’s TV stations looking for ways to steal its readers away, including WDRB’s hiring away two of the paper’s top sports columnists.
Having suffered through a November sweeps in which its noon newscast was attracting less audience than WLKY, WHAS, Family Feud and the Jerry Springer Show, WAVE GM Ken Selvaggi is making a big change next month. Starting Jan. 9, WAVE’s noon newscast will air at 11 a.m., followed by Extra at 11:30.
Ken Selvaggi, VP-GM of Raycom-owned NBC affiliate WSFA Montgomery-Selma, Ala., announced to staff Monday that he’ll be leaving to take over the reins at Raycom’s WAVE Louisville, Ky., on March 21.
On Friday, WAVE Louisville, Ky., GM Steve Langford dropped a bombshell on the Raycom-owned NBC afilliate’s newsroom — he’s retiring, effective in a couple of weeks. He’s been there a while (GM since 1998, originally joined the station in 1978). The surprise announcement comes as WAVE completes one of its worst ratings periods in station history.