Today begins a new weekly feature on Market Share, Checking In, that surveys marketing and creative services directors to find out who they are, their challenges, their successes and their visions for the future.
Gray Television moves him from WNDU South Bend, Ind., to succeed Ronna Corrente as head of its Kentucky NBC affiliate.
Two Gray Television stations in different markets were able to share a promo that works for both. “There is no need to reinvent the wheel,” says one station GM.
The station group promotes Ronna Corrente to lead WAVE Louisville, Ky., and Mikel Schaefer to oversee WVUE New Orleans.
So committed is Gray Television’s NBC affiliate WAVE Louisville, Ky., to local content that the station has no syndicated programming, a rarity among TV outlets. WAVE has long been devoted to its tireless local approach, and stepped it up when COVID became a major story earlier this year. Civil unrest, a giant story in Louisville due to Breonna Taylor living there before her death, followed.
Kaitlin Rust: “As a journalist, you never want to be the story. It makes my stomach turn to see so many other journalists experiencing much worse and much greater physical harm for simply doing their jobs.”
According to a statement from the station, at approximately 9:43 p.m. on Friday night, a Louisville Metro Police Department officer directly aimed and fired pepper balls at WAVE 3 News reporter Kaitlin Rust and her cameramen, James Dobson.
A new spot by WAVE Louisville, Ky., is taking its advertising message up a notch with a 60-second commercial that sells its services with sizzle. The spot not only promotes its creative production and reach to potential advertisers, it also acts a news image spot that sells its news ratings performances as well.
WDRB, Block Communications’ Fox affiliate in Louisville, Ky., comes out ahead of the market’s other TV stations in a competitive race in social media actions over the last six months according to data from audience insight firm Shareablee.