MARKET SHARE

WAVE’s Streaming News Earns ‘OTTy Award’ From Gray

MARKET SHARE MONDAY MEMO

‘Checking In’ With Kris Baete, WAVE Louisville’s Marketing Director

Today begins a new weekly feature on Market Share, Checking In, that surveys marketing and creative services directors to find out who they are, their challenges, their successes and their visions for the future.

Maira Ansari To Anchor Afternoons And Evenings For WAVE Louisville

MARKET SHARE

WAVE Has Its Moment With Kentucky Derby Promo

John O’Brien Named GM Of WAVE Louisville

Gray Television moves him from WNDU South Bend, Ind., to succeed Ronna Corrente as head of its Kentucky NBC affiliate.

MARKET SHARE MONDAY MEMO

WAVE And WTVY Collaborate On Unique Promos For Both Markets

Two Gray Television stations in different markets were able to share a promo that works for both. “There is no need to reinvent the wheel,” says one station GM.    

Former WAVE And WHAS Anchor Melissa Forsythe Dies At 71

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WAVE Louisville Makes A Splash With Classic Logo

Louisville Station Rides The ‘WAVE’ Back To Its Past For New Logo Design

Gray Names New GMs In Louisville, New Orleans

The station group promotes Ronna Corrente to lead WAVE Louisville, Ky., and Mikel Schaefer to oversee WVUE New Orleans.

Retired WAVE Sports Anchor Brings Cameras Along As He Gets COVID Vaccine

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WAVE’s Year-Ender Finds The Positive In 2020

WAVE Opts For Local Over Syndication

So committed is Gray Television’s NBC affiliate WAVE Louisville, Ky., to local content that the station has no syndicated programming, a rarity among TV outlets. WAVE has long been devoted to its tireless local approach, and stepped it up when COVID became a major story earlier this year. Civil unrest, a giant story in Louisville due to Breonna Taylor living there before her death, followed.

WAVE News Crew Has Tense Confrontation With Protesters

WAVE Anchor Test Positive For Coronavirus

COMMENTARY

WAVE Reporter On Being Shot With Pepper Ball

Kaitlin Rust: “As a journalist, you never want to be the story. It makes my stomach turn to see so many other journalists experiencing much worse and much greater physical harm for simply doing their jobs.”

MARKET SHARE | DMA 48: LOUISVILLE, KY

WAVE Condemns Police Shooting At Its News Crew

According to a statement from the station, at approximately 9:43 p.m. on Friday night, a Louisville Metro Police Department officer directly aimed and fired pepper balls at WAVE 3 News reporter Kaitlin Rust and  her cameramen, James Dobson.

WAVE Sells Its Creative, Reach To Advertisers

A new spot by WAVE Louisville, Ky., is taking its advertising message up a notch with a 60-second commercial that sells its services with sizzle. The spot not only promotes its creative production and reach to potential advertisers, it also acts a news image spot that sells its news ratings performances as well.

WAVE Reporter Kissed On Air By Man: ‘I Felt Powerless’

MARKET SHARE | DMA 49: LOUISVILLE, KY

WAVE Ups Kris Baete To Marketing Director

MARKET SHARE | DMAS 50, 58 OR 98

Looking For A Proven TV Marketing Director?

MARKET SHARE | DMA 49: LOUISVILLE, KY

WAVE ‘Feel Good’ Facebook Video Is Just That

TVN SOCIAL SCORECARD | DMA 49

WDRB Wins Social By A Nose In Louisville

WDRB, Block Communications’ Fox affiliate in Louisville, Ky., comes out ahead of the market’s other TV stations in a competitive race in social media actions over the last six months according to data from audience insight firm Shareablee.

MARKET SHARE | DMA 49: LOUISVILLE, KY

WAVE Goes The Distance For Derby Coverage

DMA 49: LOUISVILLE, KY

David Mattingly Joins WAVE’s Anchor Desk

DMA 49: LOUISVILLE, KY

WAVE Anchor Recovering From On-Air Stroke

MARKET SHARE (DMA 49)

Mohammed Ali’s Final Goodbye Today On Louisville’s WAVE

MARKET SHARE (DMA 49: LOUISVILLE, KY)

Pint-Size Viral Sensation Wows In WAVE Story

MARKET SHARE (DMA 49: LOUISVILLE, KY)

WAVE Spot Makes Doctors Look Like Rock Stars

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WAVE’s Touching Happy Holiday Promo

MARKET SHARE (DMA 49: LOUISVILLE, KY)

WAVE Highlights Teacher Whose Rap Inspires

MARKET SHARE (DMA 49: LOUISVILLE, KY)

May Ratings Good News And Bad For WAVE

DMA 49 (LOUISVILLE, KY)

WAVE Anchor Sues Hospital For Negligence

MARKET SHARE (DMA 49: LOUISVILLE, KY)

WAVE’s New Promo Has Proud History In Louisville

MARKET SHARE (DMA 49: LOUISVILLE, KY)

Louisville’s WAVE Turns Snow Into Song

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Five New Local News Promos

MARKET SHARE (DMA 49: LOUISVILLE, KY)

Raycom Shares WAVE Message Across Company

MARKET SHARE (DMA 49: LOUISVILLE, KY)

WAVE Snow Promos Right On Schedule

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Sweeps: Police Rights, Tactics; The Newest Drug

MARKET SHARE (DMA 49)

New WAVE Louisville CSD Gets Baptism By Gunfire