Retired WAVE Sports Anchor Brings Cameras Along As He Gets COVID Vaccine

MARKET SHARE

WAVE’s Year-Ender Finds The Positive In 2020

WAVE Opts For Local Over Syndication

So committed is Gray Television’s NBC affiliate WAVE Louisville, Ky., to local content that the station has no syndicated programming, a rarity among TV outlets. WAVE has long been devoted to its tireless local approach, and stepped it up when COVID became a major story earlier this year. Civil unrest, a giant story in Louisville due to Breonna Taylor living there before her death, followed.

WAVE News Crew Has Tense Confrontation With Protesters

WAVE Anchor Test Positive For Coronavirus

COMMENTARY

WAVE Reporter On Being Shot With Pepper Ball

Kaitlin Rust: “As a journalist, you never want to be the story. It makes my stomach turn to see so many other journalists experiencing much worse and much greater physical harm for simply doing their jobs.”

MARKET SHARE | DMA 48: LOUISVILLE, KY

WAVE Condemns Police Shooting At Its News Crew

According to a statement from the station, at approximately 9:43 p.m. on Friday night, a Louisville Metro Police Department officer directly aimed and fired pepper balls at WAVE 3 News reporter Kaitlin Rust and  her cameramen, James Dobson.

WAVE Sells Its Creative, Reach To Advertisers

A new spot by WAVE Louisville, Ky., is taking its advertising message up a notch with a 60-second commercial that sells its services with sizzle. The spot not only promotes its creative production and reach to potential advertisers, it also acts a news image spot that sells its news ratings performances as well.

WAVE Reporter Kissed On Air By Man: ‘I Felt Powerless’

MARKET SHARE | DMA 49: LOUISVILLE, KY

WAVE Ups Kris Baete To Marketing Director

MARKET SHARE | DMAS 50, 58 OR 98

Looking For A Proven TV Marketing Director?

MARKET SHARE | DMA 49: LOUISVILLE, KY

WAVE ‘Feel Good’ Facebook Video Is Just That

TVN SOCIAL SCORECARD | DMA 49

WDRB Wins Social By A Nose In Louisville

WDRB, Block Communications’ Fox affiliate in Louisville, Ky., comes out ahead of the market’s other TV stations in a competitive race in social media actions over the last six months according to data from audience insight firm Shareablee.

MARKET SHARE | DMA 49: LOUISVILLE, KY

WAVE Goes The Distance For Derby Coverage

DMA 49: LOUISVILLE, KY

David Mattingly Joins WAVE’s Anchor Desk

DMA 49: LOUISVILLE, KY

WAVE Anchor Recovering From On-Air Stroke

MARKET SHARE (DMA 49)

Mohammed Ali’s Final Goodbye Today On Louisville’s WAVE

MARKET SHARE (DMA 49: LOUISVILLE, KY)

Pint-Size Viral Sensation Wows In WAVE Story

MARKET SHARE (DMA 49: LOUISVILLE, KY)

WAVE Spot Makes Doctors Look Like Rock Stars

MARKET SHARE

WAVE’s Touching Happy Holiday Promo

MARKET SHARE (DMA 49: LOUISVILLE, KY)

WAVE Highlights Teacher Whose Rap Inspires

MARKET SHARE (DMA 49: LOUISVILLE, KY)

May Ratings Good News And Bad For WAVE

DMA 49 (LOUISVILLE, KY)

WAVE Anchor Sues Hospital For Negligence

MARKET SHARE (DMA 49: LOUISVILLE, KY)

WAVE’s New Promo Has Proud History In Louisville

MARKET SHARE (DMA 49: LOUISVILLE, KY)

Louisville’s WAVE Turns Snow Into Song

MARKET SHARE

Five New Local News Promos

MARKET SHARE (DMA 49: LOUISVILLE, KY)

Raycom Shares WAVE Message Across Company

MARKET SHARE (DMA 49: LOUISVILLE, KY)

WAVE Snow Promos Right On Schedule

MARKET SHARE

Sweeps: Police Rights, Tactics; The Newest Drug

MARKET SHARE (DMA 49)

New WAVE Louisville CSD Gets Baptism By Gunfire

MARKET SHARE (DMA 49: LOUISVILLE, KY)

WAVE Promises ‘More’ News Marketing

COMMENTARY BY JAMES MILLER

Louisville TV News Focuses On Crime

Is Louisville more or less safe than it used to be? If you watch local television news, you’re more likely to think that Louisville is less safe. This is partially because the local TV outlets— WAVE, WHAS, WLKY, and WDRB — spend an extraordinary amount of time covering crime stories despite the preponderance of other, more newsworthy topics.

DIGITAL DMA (48)

Paper’s Paywall Fires Up Louisville Stations

In a sports-crazy town that can’t get enough of its annual horse race or the exploits of its local college teams, the Courier-Journal‘s recent paywall launch has the market’s TV stations looking for ways to steal its readers away, including WDRB’s hiring away two of the paper’s top sports columnists.

DMA 48 (LOUISVILLE, KY)

WAVE Moving Noon News To 11 A.M.

Having suffered through a November sweeps in which its noon newscast was attracting less audience than WLKY, WHAS, Family Feud and the Jerry Springer Show, WAVE GM Ken Selvaggi is making a big change next month. Starting Jan. 9, WAVE’s noon newscast will air at 11 a.m., followed by Extra at 11:30.

DMA 50

WHAS, WAVE In Helicopter Sharing Agreement

DMA 117 & 50

WSFA GM Selvaggi Moving To WAVE

Ken Selvaggi, VP-GM of Raycom-owned NBC affiliate WSFA Montgomery-Selma, Ala., announced to staff Monday that he’ll be leaving to take over the reins at Raycom’s WAVE Louisville, Ky., on March 21.

DMA 50

WAVE GM Steve Langford Calls It Quits

On Friday, WAVE Louisville, Ky., GM Steve Langford dropped a bombshell on the Raycom-owned NBC afilliate’s newsroom — he’s retiring, effective in a couple of weeks. He’s been there a while (GM since 1998, originally joined the station in 1978). The surprise announcement comes as WAVE completes one of its worst ratings periods in station history.

DMA 49

WAVE Louisville Pioneer Ryan Halloran Dies At 90