The $278 million in deals adds stations in Green Bay, Wis., and Davenport, Iowa, as well as three in Fairbanks, Alaska. It now owns 100 stations covering 10.1% of the U.S.
It is acquiring ABC affiliate WBAY Green Bay, Wis., and NBC affil KWQC Davenport, Iowa, both currently owned and operated by Media General that are being divested as part of the Nexstar-Media General merger.
Sinclair-owned Fox affiliate WLUK leads local media in Green Bay-Appleton, Wis., on social media in both overall actions and total fans/followers according to Shareablee data. Media General’s ABC affil WBAY is its closest competitor, but leaves plenty of breathing room.
The head of Media General’s ABC affiliate in Green Bay, Wis., is stepping down at the end of the year after 21 years at the station.
He will step down from the Green Bay, Wis., ABC affiliate next year.
Green Bay’s NFL franchise long ago earned the city the nickname “Titletown, USA,” but now the small market’s local media outlets are finding that news and information about the Packers can help them drive big traffic to their sites and open up opportunities for experimentation.