Rentrak has signed a TV measurement agreement with Me TV affiliate WBBZ Buffalo, N.Y. (DMA 52). The station becomes the first in the market to use Rentrak’s massive and passive measurement system, including Rentrak’s daily Advanced Demographics ratings. “For us the choice was simple,” said Phil Arno, owner of WBBZ. “Rentrak’s measurement, with their […]
WBBZ owner Phil Arno has finally persuaded former WIVB Buffalo General Manager Chris Musial to become VP-GM of his independent station. Musial succeeds Bob Koshinski, who left the station a few weeks ago.
John Di Sciullo, news director at the Buffalo, N.Y., ABC affiliate, and a mainstay at the station for nearly 30 years, is moving across town to WBBZ, a Me-TV affiliate, as executive director of production and promotion.