DMA 45 (BIRMINGHAM, AL)
WBMA’s Social Plan Nets 100,000 FB Fans
In Brimingham, Ala., Allbritton Communications’ ABC affiliate WBMA-LD (and its two full-power satellites WCFT Tuscaloosa and WJSU Anniston) is finding success with its social media strategy. The station, known as ABC 33/40, has three detailed social media plans: one for every day, one for breaking news and one for severe weather. The strategy has the station just shy of 40,000 Twitter followers and 100,000 Facebook fans
DMA 39 (BIRMINGHAM, AL)
