WBMA’s Social Plan Nets 100,000 FB Fans
In Brimingham, Ala., Allbritton Communications’ ABC affiliate WBMA-LD (and its two full-power satellites WCFT Tuscaloosa and WJSU Anniston) is finding success with its social media strategy. The station, known as ABC 33/40, has three detailed social media plans: one for every day, one for breaking news and one for severe weather. The strategy has the station just shy of 40,000 Twitter followers and 100,000 Facebook fans