Spending on TV has been climbing back toward normal in Milwaukee since the pandemic struck, and the stations are getting a windfall from a Wisconsin state Supreme Court race that will give the balance of power to either the Democrats or Republicans, depending on how the vote goes April 4.
DMA 36: MILWAUKEE
Anne Brown Named Weigel Milwaukee GM
She joins from WITI in the market to succeed the retiring Mark Strachota as head of WDJT, WMLW, WBME and WYTU.
DMAS 3 & 35
Rentrak Adds Seven More Weigel Stations
The TV station group’s Chicago and Milwaukee join its South Bend, Ind., stations in subscribing to Rentrak’s local ratings service.
DMAS 3, 35
Bounce TV Adds Chicago, Milwaukee
The new broadcast network targeted to African Americans adds Weigel Broadcasting’s WWME Chicago and WBME Milwaukee as it approaches its Sept. 26 launch.
