MARKET SHARE

How TV Stations Are Connecting With Their Communities

TV stations make meaningful contributions and connections in a variety of beneficial ways with their communities. Here’s a round-up of how some stations are helping and serving their communities.

MARKET SHARE MONDAY MEMO

TVN Monday Memo | WBRC’s Weather Branding Delivers Viewers During Tornado

When a deadly tornado touched down in Birmingham, Ala., during the late news, WBRC’s coverage led the market in household viewers. Station management says strong First Alert branding and an all-hands approach made the difference.

WBRC Anchor Talks About Getting COVID-19

WBRC Birmingham Announces New Anchor Lineup

Gray Television’s Fox affiliate WBRC Birmingham, Ala. (DMA 44), today announced a new weekday anchor lineup for its evening and late newscasts, as well as the addition of a new traffic anchor on Good Day Alabama. Toi Thornton is the newest member to join the WBRC news team as Good Day Alabama’s traffic anchor. Toi […]

Anchor Janet Hall To Retire From WBRC Birmingham

Janet Hall is stepping away from the WBRC Birmingham, Ala., anchor desk this summer after 40 years delivering the news to viewers. Her last newscast is planned for late August. Hall has been with those viewers through it all — from the paralyzing Blizzard of 1993, to the deadly tornadoes of April 27, 2011, to […]

MARKET SHARE

WBRC Debuts Powerful Weather Promos During Super Bowl

DMA 43: BIRMINGHAM, AL

WBRC Names Jason Mathews GSM

Gray taps its director of business development to lead sales at its Fox affiliate in Birmingham, Ala.

WBRC Extends ‘Good Day Alabama’ Via Streaming

Beginning today, Gray Television’s Fox affiliate WBRC Birmingham, Ala. (DMA 43) is extending Good Day Alabama from 9 to 10 a.m. CT exclusively on streaming services. “The launch of Good Day Extra represents the beginning of an exciting new era for WBRC FOX6 News,” said Shannon Isbell, WBRC news director. “Our viewers have told us […]

MARKET SHARE | DMA 43: BIRMINGHAM, AL

WBRC, Salvation Army Team On Michael Relief Drive

Raycom Names Gaston Regional Group VP

Collin Gaston remains GM of the group’s WBRC Birmingham, Ala., and will now have oversight of WSFA Montgomery, Ala.; WTXL Tallahassee, Fla.; WPGX Panama City, Fla.; and WDFX Dothan, Ala.

DMA 45

WBRC Birmingham To Host Mayoral Debate

The hour-long forum will air next Tuesday at 7-8 p.m. and will also be livestreamed on WBRC’s digital properties including WBRC.com, the WBRC FOX6 News app, Roku/Amazon and Facebook.

DMA 45

Meteorologist Swap in Birmingham, AL

DMA 45

WBRC Birmingham To Launch Weekly News Mag

Raycom-owned Fox affiliate WBRC Birmingham, Ala. (DMA 45) has scheduled a new weekly news magazine program. Bounce Around Birmingham will air every Monday on the station’s Bounce 6.2 subchannel at 6 p.m. starting June 5. Additionally, an encore will air on WBRC’s main channel the following weekend. The 30-minute program features WBRC’s news team, including anchors Sarah […]

DMA 45: BIRMINGHAM, AL

WBRC Deploys Drone For News And More

The Birmingham, Ala., Fox affiliate is the first Raycom station to introduce a drone. It’s slotted for use in newsgathering, traffic, marketing and creative services, tower inspections and sales initiatives.

NETNEWSCHECK SOCIAL SCORECARD (DMA 45)

WBRC Tops Birmingham’s Social Media Scene

Raycom’s Fox affiliate WBRC is Birmingham, Ala.’s clear leader among local media on social media performance according to Shareablee data. Shannon Maze, its news director, says Facebook is a crucial driver, as 66% of its web and mobile sessions start there

DMA 45: BIRMINGHAM, AL

WBRC To Debut Weekday 4 P.M, Newscast

With the Sept. 12 introduction of the hour-long The Four, the Raycom Fox affiliate in Birmingham, Ala., will be producing nearly 60 of local news a week.

DMA 45: BIRMINGHAM, AL

WBRC Adds New Anchor, 4 P.M. Newscast

Journalist Bree Sison, will join Raycom’s WBRC Birmingham, Ala. (DMA 45), on Tuesday, Sept. 6, to anchor the Fox affiliate’s new weekday 4 p.m. newscast. Sison joins WBRC with more than 10 years of experience in broadcast journalism working in various markets including Mobile, Ala., and most recently, WBZ Boston, where she was a reporter […]

DMA 45

WBRC Birmingham Ups Maze To News Dir.

Raycom promotes the assistant news director at the Alabama Fox affiliate to succeed James Finch following his move to a corporate post.

DMA 45: BIRMINGHAM, AL

WBRC Fires Anchor Karen Church

DMA 43 (BIRMINGHAM, AL)

Collin Gaston Named GM Of WBRC

Raycom Media taps the GM of its NBC affiliate WSFA Montgomery, Ala., to succeed the retiring Lou Kirchen as head of its Birmingham, Ala., Fox affiliate at the end of the month.

DMA 45 (BIRMINGHAM, AL)

Longtime WBRC Anchor Joe Langston Dies At 82

DMA 45 (BIRMINGHAM, AL)

WBRC Anchor Scott Richards Leaves After 32 Years

ENG SPECIAL REPORT, PART 1

Bonded Cellular Boosts Local News Horizons

The latest ENG technology is allowing TV stations to go live straight from the heart of breaking news, spurring new opportunity and creativity. Plus, the gear’s inexpensive cost means stations don’t have to flip a coin to decide where to send a satellite truck. And while problems of latency and cellular availabliity exist, its advantages are making a huge difference in how live, local stories get covered.

DIGITAL DMAS (39)

As Paper Trims, Birmingham Turns To Digital

In Birmingham, Ala., planned cutbacks at the market’s daily, the Advance Publications-owned Birmingham News, have readers turning their attention to the city’s online news outlets, including TV sites, an innovative pureplay and Advance’s own three-paper website.