Don’t underestimate the appeal to viewers of getting to know their favorite TV personalities in a more intimate way.
It marks the newest expansion of major market local news streaming services from CBS and features local news content produced by WCCO Minneapolis.
WCCO news director Mike Caputa was fired a week ago after six years of leading the CBS O&O’s newsroom. “They decided to make a change,” Caputa said Wednesday.
At 63, Mark Rosen has been a member of the WCCO Minneapolis family for 46 years, making him the longest-tenured TV sports personality in any U.S. market. But is time running out on what used to be the big game in town?
The CBS Minneapolis O&O’s former controller moves from interim GM to VP-GM following Brien Kennedy’s move to CBS’s Philly duopoly.
The longtime WCCO Minneapolis executive, who instituted live broadcasts from the Minnesota State Fair, joined the station in 1954 and retired 38 years later. He was 89.
Not only is WCCO Morning Show now the top-rated wake-up program in the Twin Cities, but CBS This Morning also has ascended to No. 1 in the Twin Cities for the first time in recent memory.
Reporter Pat Kessler will regularly research and review political campaign commercial messages for accuracy and truthfulness. His Reality Checks may be seen evenings at 10 p.m.
With the help of its “Always” image campaign, WCCO Minneapolis successfully transitioned from retiring anchor Don Shelby to the new husband-wife team of Frank Vascellero and Amelia Santaniello. The campaign managed to remind viewers of the station’s long history and dominance in the market without suggesting it was “old and stodgy.” This is the first in a series profiling winners of PromaxBDA LocalAwards for excellence in TV station promos.