The veteran broadcasting and sales executive will lead Nexstar’s CBS-MNT duopoly in Champaign-Springfield, Ill.
If your competitor has the most experienced meteorologists in town, and has marketed that position successfully, you can’t own it. So maybe your best option is to find another position that you can own, one that is unspoken, subtle and not so serious. Here are seven successful weather promotion strategies you can file for a rainy day.
The station group promotes Coby Cooper to lead WATE Knoxville, Tenn., He’s succeeded as GM of WCIA-WCIX Champaign, Ill., by Gary Hackler, the duo’s former sales director.
The Nexstar CBS affiliate in Champaign, Ill., will air weekdays from 6 to 7 p.m. starting April 6.
The new hour-long ciLiving.tv will offer local lifestyle news programming hosted by station veteran Drew Wilder and broadcasting newcomer Heather Roberts.