Sharon Rachal Named GM Of WCIA-WCIX
The veteran broadcasting and sales executive will lead Nexstar’s CBS-MNT duopoly in Champaign-Springfield, Ill.
Old TV News Footage Is New Content At WCIA
Weather, And Promoting It, Differs Everywhere
If your competitor has the most experienced meteorologists in town, and has marketed that position successfully, you can’t own it. So maybe your best option is to find another position that you can own, one that is unspoken, subtle and not so serious. Here are seven successful weather promotion strategies you can file for a rainy day.
New GMs At Nexstar’s WATE, WCIA-WCIX
The station group promotes Coby Cooper to lead WATE Knoxville, Tenn., He’s succeeded as GM of WCIA-WCIX Champaign, Ill., by Gary Hackler, the duo’s former sales director.
Exclusives
WCIA Champaign Anchor Dave Benton Dies
WCIA Champaign Expands 6 p.m. Newscast
WCIA Expands 6 P.M. Newscast To An Hour
The Nexstar CBS affiliate in Champaign, Ill., will air weekdays from 6 to 7 p.m. starting April 6.
Pete Barrett New WCIA Production Manager
WCIA Meteorologist Robert Reese Dies
WCIA Adds Local News-Lifestyle At 4 P.M.
The new hour-long ciLiving.tv will offer local lifestyle news programming hosted by station veteran Drew Wilder and broadcasting newcomer Heather Roberts.
