WCIU

Weigel Broadcasting, Chicago-based parent company of WCIU and a host of other stations and digital networks, just switched on the future of television. On Sunday, Weigel launched “Chicago 3.0,” an experimental next-generation full-power station broadcasting from Willis Tower.

George Lilly, a broadcast veteran who’s just agreed to buy two stations from ABC, says the time is right to be buying again. He thinks we’ve seen the end of the recession and is bullish on what the future holds for expanding local TV’s revenue streams, ranging from retransmission consent money, to online growth as well as mobile. “We just see upside potential.”