MARKET SHARE (DMA 36: CINCINNATI)

Scripps, WCPO Expose VA Hospital Wrongdoings

DMA 36: CINCINNATI

WCPO News Director Leaving In March

Make it four for four. When WCPO Cincinnati News Director Alex Bongiorno announced Tuesday she would be leaving the Scripps-owned ABC affiliate in early March, she’ll be the fourth of the market’s four TV newsroom bosses to step down in eight months.

DMA 36: CINCINNATI

O’Rourke Replacing Williams At 11 On WCPO

DMA 36: CINCINNATI

WCPO Boycott Urged Over Cop-Killing Video

MARKET SHARE (DMA 36:CINCINNATI)

WCPO Travels 10,000 Miles For Rhino Story

DMA 36 (CINCINNATI)

WCPO Site Challenging The Enquirer

The E.W. Scripps-owned WCPO.com is moving in on Cincinnati.com’s turf, though both outlets ultimately see the competition as driving richer, deeper journalism for the city and the greater Cincinnati region.

DMA 36 (CINCINNATI)

Examining WCPO’s Post-Paywall Progress

Scripps-owned WCPO Cincinnati was the first television station to launch a paywall around premium content. Fifteen months later, Scripps is holding the station’s subscriber numbers close to the vest, but it says it’s meeting internal revenue targets thanks to aggressive sales, and it’s planning to roll out its “Insider Rewards” program to other stations.

WCPO’s Online Report Card

WCPO.com takes a backseat in traffic to Cincinnati.com, the website for the Gannett-owned daily Cincinnati Enquirer. Before WCPO’s paywall, from July to December 2013, Cincinnati.com led the market with 1,107,000 average monthly unique visitors (UVs), while WCPO.com followed with 823,000 UVs. WLWT.com was behind with 736,000, Raycom Media’s Fox19.com garnered 578,000 and WKRC’s site, Local12.com, […]

Competitors Take Notice Of WCPO Insider

The prospect of a lone gunman wreaking havoc at Cincinnati’s 2015 All-Star Game. The ravaged lives of a heroin epidemic blooming across Ohio and Northern Kentucky. The last watch of a murdered small town police officer. Missed any of these stories? If so, it’s because you were on the wrong side of the paywall at […]

WCPO Plays Long Game With Paywall Gamble

The Scripps Cincinnati station is betting big that people will pay for in-depth local content with value-added member benefits.

DMA 35 (CINCINNATI)

WCPO Adds Meteorologist Jennifer Ketchmark

DMA 35 (CINCINNATI)

WCPO Adds Ketchmark As A.M. Meteorologist

E.W. Scripps-owned ABC affiliate WCPO Cincinnati (DMA 35), has hired Jennifer Ketchmark as meteorologist for its Good Morning Tri-State. She will join the broadcast’s team of anchors Katherine Nero, Chris Riva and traffic reporter Adam Marshall.  Ketchmark, a summa cum laude graduate of Eastern Illinois University, comes to the Cincinnati market from WXIN Indianapolis where […]

DMA 35 (CINCINNATI)

WCPO Anchor Clyde Gray Leaves On Friday

ANALYSIS BY MICHAEL DEPP

For E.W. Scripps, Digital Is Its Destiny

Under the leadership of CEO Rich Boehne and Digital SVP Adam Symson, the E.W. Scripps Co. is engaged in an earnest effort at multifront innovation to do a rare thing in local media — proactively getting in front of its destiny. Here are some lessons that other media companies can learn from.

Inside Scripps’ Entrepreneurial A-Team

E.W. Scripps CEO Rich Boehne says he’s “never seen real R&D units work,” so he created the Digital Solutions Group, a unit directly tasked with executing Boehne’s vision of aggressively developing new business lines in this increasingly digital time. The five-person team works side by side with the company’s corporate leaders. This is the fourth in a series of Digital Deep Dive special reports on Scripps.

Inside Scripps’ WCPO Paywall Gamble

The WCPO Cincinnati experiment, whose boldness derives from an unprecedented ask of its users, ultimately has The E. W. Scripps Co. re-examining its entire approach to TV news content and cross digital/broadcast news production. Scripps is reframing its marketing message to consumers, and, in the process, re-examining how to give value to consumers beyond a content play, using the consumer data it’s now more closely collecting and parsing to heighten user affinity and personalization. The first in a series looking at digital innovation across Scripps.

DMAS 35 (CINCINNATI) & 9 (ATLANTA)

Reporter Brendan Keefe To Leave WCPO For WXIA

DMA 35 (CINCINNATI)

WCPO Anchor Clyde Gray To Retire In August

DMA 35 (CINCINNATI)

WCPO Plans For Replacing ‘Ellen,’ Live Well Net

DMA 35 (CINCINNATI)

Peabody-Winning WCPO Reporter Elaine Green Dies

MARKET SHARE (DMA 35: CINCINNATI)

WCPO’s New Set Designed To Enhance Content

DMA 35 (CINCINNATI)

Helicopter Reporter Dan Carroll Joins WCPO

DMA 35 (CINCINNATI)

WCPO.com In Depth, Play Now, Pay Later

The Scripps Cincinnati ABC affiliate’s website is giving users a taste of what they will be missing if they don’t subscribe — a six-month investigative report on the murder of a local cop Scripps plans to put such reports and other premium content on the site behind a paywall early this year.

NEWS ANALYSIS BY MICHAEL DEPP

Scripps’ TV Paywall: Dividing Industry Line?

E.W. Scripps on Thursday shocked the broadcast TV world by announcing that it was raising a paywall for the site of its Cincinnati ABC affiliate WCPO. Michael Depp: “With this move, there is no doubt that Scripps takes its digital platform gravely seriously. What we’ll now see is if the wall it’s building in Cincinnati is more than just between paying subscribers and less-committed users.”

DMA 35 (CINCINNATI)

Behind Scripps’ TV Paywall Strategy In Cincy

E.W. Scripps-owned WCPO Cincinnati on Thursday announced that it will launch a digital subscription model around its premium content in January. The TV paywall is unprecedented and faces an uphill battle to win over consumers who align broadcast television content with being free. Still, company executives are confident the paywall will be successful. “We’ve tried to build a plan against understanding that there are people who will only love us on television and only love us on a smartphone,” says Rich Boehne, E.W. Scripps’ CEO.

DMA 35 (CINCINNATI)

WCPO To Erect Website Paywall In January

WCPO, Cincinnati’s E.W. Scripps-owned ABC affiliate, will roll out a subscription plan in January that will put most of its original content behind a paywall. Weather, traffic and breaking news will remain free to all users.

DMA 35 (CINCINNATI)

Sports Anchor Broo Jumps From WLWT To WCPO

DMA 35 (CINCINNATI)

WCPO Anchor Larry Smith Leaves For WGCL

DMA 35 (CINCINNATI)

WCPO Taps Bongiorno To Be News Director

The Scripps-owned ABC affiliate in Cincinnati has hired former WTAE Pittsburgh ND Alex Bongiorno to replace Lane Michaelsen who left in March.

DMA 35

WCPO Names John Popovich Sports Anchor

DMA 35 (CINCINNATI)

Dennis Janson Leaving WCPO Sports

DMA 35 (CINCINNATI)

Jeff Brogan Tapped To Head Up WCPO

E.W. Scripps moves the news executive from corporate oversight to succeed Steve Thaxton as VP-GM of its ABC affiliate in Cincinnati.

DMA 35

WCPO Cincinnati GM Steve Thaxton Leaving

After less than two years as vice president and general manager of the Scripps ABC affiliate in Cincinnati, Steve Thaxton is leaving tomorrow.  Thaxton announced to the staff that he starts Monday as a temporary GM at Cleveland’s WEWS, a sister Scripps station, as he begins a transition to teaching and consulting.

Rentrak Adds Five Scripps Stations

The ratings services adds Scripps’ ABC affiliates in Baltimore, Cincinnati, Cleveland, Detroit and West Palm Beach, Fla. The expansion makes Cleveland the first top-20 market to have all major TV affiliates subscribing to Rentrak’s local ratings.

DMA 35 (CINCINNATI)

WCPO Makes News Push To Move Up From No. 2

DMA 35 (CINCINNATI)

WCPO Drops Traffic Reporter Denise Johnson

DMA 35

WCPO Cincinnati ND Bob Morford Leaving

Bob Morford, the city’s longest-tenured TV news director, told the Scripps ABC affiliate’s newsroom Thursday that he’s leaving after February sweeps and before March 30. He has been news director since April 2001.

DMA 35

Walters In, O’Quinn Out At WCPO Cincinnati

DMA 35

Longtime Cincinnati Sportscaster Walt Maher Dies

DMA 33 (CINCINNATI)

Sherry Ray Hughes Joins WCPO As Meteorologist

Meteorologist Sherry Ray Hughes will Scripps ABC affiliate WCPO Cincinnati (DMA 33) in the dual role of staff meteorologist and multi-media journalist.  Beginning Oct. 1 Hughes will contribute to newsgathering efforts during the week and provide weather forecasts primarily on weekends and weekdays as needed. Hughes will regularly appear in the weekend 6 and 11 […]