Make it four for four. When WCPO Cincinnati News Director Alex Bongiorno announced Tuesday she would be leaving the Scripps-owned ABC affiliate in early March, she’ll be the fourth of the market’s four TV newsroom bosses to step down in eight months.
The E.W. Scripps-owned WCPO.com is moving in on Cincinnati.com’s turf, though both outlets ultimately see the competition as driving richer, deeper journalism for the city and the greater Cincinnati region.
Scripps-owned WCPO Cincinnati was the first television station to launch a paywall around premium content. Fifteen months later, Scripps is holding the station’s subscriber numbers close to the vest, but it says it’s meeting internal revenue targets thanks to aggressive sales, and it’s planning to roll out its “Insider Rewards” program to other stations.
WCPO.com takes a backseat in traffic to Cincinnati.com, the website for the Gannett-owned daily Cincinnati Enquirer. Before WCPO’s paywall, from July to December 2013, Cincinnati.com led the market with 1,107,000 average monthly unique visitors (UVs), while WCPO.com followed with 823,000 UVs. WLWT.com was behind with 736,000, Raycom Media’s Fox19.com garnered 578,000 and WKRC’s site, Local12.com, […]
The prospect of a lone gunman wreaking havoc at Cincinnati’s 2015 All-Star Game. The ravaged lives of a heroin epidemic blooming across Ohio and Northern Kentucky. The last watch of a murdered small town police officer. Missed any of these stories? If so, it’s because you were on the wrong side of the paywall at […]
The Scripps Cincinnati station is betting big that people will pay for in-depth local content with value-added member benefits.
E.W. Scripps-owned ABC affiliate WCPO Cincinnati (DMA 35), has hired Jennifer Ketchmark as meteorologist for its Good Morning Tri-State. She will join the broadcast’s team of anchors Katherine Nero, Chris Riva and traffic reporter Adam Marshall. Ketchmark, a summa cum laude graduate of Eastern Illinois University, comes to the Cincinnati market from WXIN Indianapolis where […]
Under the leadership of CEO Rich Boehne and Digital SVP Adam Symson, the E.W. Scripps Co. is engaged in an earnest effort at multifront innovation to do a rare thing in local media — proactively getting in front of its destiny. Here are some lessons that other media companies can learn from.
E.W. Scripps CEO Rich Boehne says he’s “never seen real R&D units work,” so he created the Digital Solutions Group, a unit directly tasked with executing Boehne’s vision of aggressively developing new business lines in this increasingly digital time. The five-person team works side by side with the company’s corporate leaders. This is the fourth in a series of Digital Deep Dive special reports on Scripps.
The WCPO Cincinnati experiment, whose boldness derives from an unprecedented ask of its users, ultimately has The E. W. Scripps Co. re-examining its entire approach to TV news content and cross digital/broadcast news production. Scripps is reframing its marketing message to consumers, and, in the process, re-examining how to give value to consumers beyond a content play, using the consumer data it’s now more closely collecting and parsing to heighten user affinity and personalization. The first in a series looking at digital innovation across Scripps.
E.W. Scripps on Thursday shocked the broadcast TV world by announcing that it was raising a paywall for the site of its Cincinnati ABC affiliate WCPO. Michael Depp: “With this move, there is no doubt that Scripps takes its digital platform gravely seriously. What we’ll now see is if the wall it’s building in Cincinnati is more than just between paying subscribers and less-committed users.”
E.W. Scripps-owned WCPO Cincinnati on Thursday announced that it will launch a digital subscription model around its premium content in January. The TV paywall is unprecedented and faces an uphill battle to win over consumers who align broadcast television content with being free. Still, company executives are confident the paywall will be successful. “We’ve tried to build a plan against understanding that there are people who will only love us on television and only love us on a smartphone,” says Rich Boehne, E.W. Scripps’ CEO.
WCPO, Cincinnati’s E.W. Scripps-owned ABC affiliate, will roll out a subscription plan in January that will put most of its original content behind a paywall. Weather, traffic and breaking news will remain free to all users.
The Scripps-owned ABC affiliate in Cincinnati has hired former WTAE Pittsburgh ND Alex Bongiorno to replace Lane Michaelsen who left in March.
E.W. Scripps moves the news executive from corporate oversight to succeed Steve Thaxton as VP-GM of its ABC affiliate in Cincinnati.
After less than two years as vice president and general manager of the Scripps ABC affiliate in Cincinnati, Steve Thaxton is leaving tomorrow. Thaxton announced to the staff that he starts Monday as a temporary GM at Cleveland’s WEWS, a sister Scripps station, as he begins a transition to teaching and consulting.
The ratings services adds Scripps’ ABC affiliates in Baltimore, Cincinnati, Cleveland, Detroit and West Palm Beach, Fla. The expansion makes Cleveland the first top-20 market to have all major TV affiliates subscribing to Rentrak’s local ratings.
Bob Morford, the city’s longest-tenured TV news director, told the Scripps ABC affiliate’s newsroom Thursday that he’s leaving after February sweeps and before March 30. He has been news director since April 2001.
Meteorologist Sherry Ray Hughes will Scripps ABC affiliate WCPO Cincinnati (DMA 33) in the dual role of staff meteorologist and multi-media journalist. Beginning Oct. 1 Hughes will contribute to newsgathering efforts during the week and provide weather forecasts primarily on weekends and weekdays as needed. Hughes will regularly appear in the weekend 6 and 11 […]