WCPO’s Online Report Card

WCPO.com takes a backseat in traffic to Cincinnati.com, the website for the Gannett-owned daily Cincinnati Enquirer. Before WCPO’s paywall, from July to December 2013, Cincinnati.com led the market with 1,107,000 average monthly unique visitors (UVs), while WCPO.com followed with 823,000 UVs. WLWT.com was behind with 736,000, Raycom Media’s Fox19.com garnered 578,000 and WKRC’s site, Local12.com, […]

Competitors Take Notice Of WCPO Insider

The prospect of a lone gunman wreaking havoc at Cincinnati’s 2015 All-Star Game. The ravaged lives of a heroin epidemic blooming across Ohio and Northern Kentucky. The last watch of a murdered small town police officer. Missed any of these stories? If so, it’s because you were on the wrong side of the paywall at […]

WCPO Plays Long Game With Paywall Gamble

The Scripps Cincinnati station is betting big that people will pay for in-depth local content with value-added member benefits.