One of the challenges for local TV newsrooms as they embrace the digital age is balancing broadcasting and narrowcasting: one size fits all versus one size fits me. Websites and apps allow for a degree of personalization that TV has never been able to match. But that may be about to change.
New jobs posted to TVNewsCheck’s Media Job Center this week include openings for a news director, a general manager, an account executive, a marketing producer and an executive producer.
The Gray Television CBS affiliate in Tallahassee has tested and now ordered Sony’s new VJ Backpack, which contains everything you need for field production except the pathway home for the video. News Director Stan Sanders says, “The homerun for us was when people were watching our on-air content internally and nobody could tell the difference between which camera was being used. The quality is definitely there.”
Last night, technical difficulties prevented Gray’s Tallahassee, Fla., CBS affiliate from airing its 11 p.m. newscast. The newsroom kept the updates flowing on WCTV.tv, Facebook and Twitter, and it also posted a few videos of anchor Lee Gordon reading stories from the newscast. The videos — which appeared to be shot from a phone — appeared on the stations’ site and its Facebook page.