MARKET SHARE

WCVB Spearheads Renovation Of Recovery Center

DMA 10: BOSTON

Updated WCVB Newsroom Adds Anchor Desk

DMA 10

Top 20 Market Social Media Report: Boston

MARKET SHARE | DMA 10: BOSTON

New Promos From WCVB Are Authentic, Effective

DMA 10: BOSTON

Duke Castiglione Joins WCVB As Weekend Anchor

Duke Castiglione will join Hearst-owned ABC affiliate WCVB Boston (DMA 10) as weekend evening anchor and general assignment reporter beginning in January. He will co-anchor with Nichole Berlie, and will also report […]

MARKET SHARE | DMA 10: BOSTON

WCVB Named ‘Station Of The Year’ – Again

DMA 9

WCVB Boston Cuts Ribbon On New Newsroom

DMA 9

WCVB Boston Examines Opioid Crisis

MARKET SHARE

Weather, And Promoting It, Differs Everywhere

If your competitor has the most experienced meteorologists in town, and has marketed that position successfully, you can’t own it. So maybe your best option is to find another position that you can own, one that is unspoken, subtle and not so serious. Here are seven successful weather promotion strategies you can file for a rainy day.

MARKET SHARE | DMA 9

Tall Ships Set Sail On WCVB Boston Tonight

MARKET SHARE (DMA 9: BOSTON)

WCVB Airs Special Tonight On Boston Personalities

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WCVB Airing Hour-Long Addiction Special Tonight

DMA 9: BOSTON

WCVB Reporter Upped To Weekend Anchor

MARKET SHARE | DMA 9: BOSTON

WCVB Meteorologist Leonard Weathers 40 Years

DMA 9: BOSTON

Shayna Seymour To Co-Anchor WCVB’s ‘Chronicle’

Hearst-owned ABC affiliate WCVB Boston (DMA 9) today promoted Shayna Seymour  to co-anchor of Chronicle with Anthony Everett effective Thursday, May 25. Seymour has been a reporter and producer for WCVB’s award-winning, […]

DMA 9

New WCVB Boston ND Generates Static

There’s a new “move it, move it” mandate being preached by the Hearst Boston ABC affiliate’’s top newsroom honcho — but some miffed reporters don’t want to dance along. Paige Harrison, who took over as WCVB’s news director in January, has laid down a harsh edict demanding reporters get expressive during every TV live shot and stand-up.

MARKET SHARE (DMA 9: BOSTON)

WCVB Wins 4 Regional Murrow Awards

MARKET SHARE (DMA 9)

See Award-Winning Work From WCVB Boston

MARKET SHARE (DMA 9: BOSTON)

No Mistaking The Message In This WCVB Promo

DMA 9: BOSTON

WCVB Anchor Monahan Leaving At Year’s End

DMA 9

There’s A Weather War Heating Up In Boston

The new NBC Boston (WBTS) will be making a run at ratings leader WCVB starting on New Year’s Eve, and it is betting big on its weather coverage, which will feature the StormRanger, an armored car-like vehicle with mobile radar that will be deployed at the first sign of a major storm.

DMA 9: BOSTON

WCVB To Launch ‘Newscenter 5 At 4’ Nov. 9

Hearst-owned ABC affiliate WCVB Boston (DMA 9) will launch a 4 p.m. newscast, NewsCenter 5 at 4, beginning the week of Nov. 7. NewsCenter 5 at 4 will replace Inside Edition, which […]

DMA 8

Nichole Berlie Joins WCVB Boston News

Hearst-owned ABC affiliate WCVB Boston (DMA 8) is adding Nichole Berlie as weekend evening co-anchor and reporter beginning Wednesday, Sept. 21. She will co-anchor with Reid Lamberty. Berlie joins WCVB from KSDK […]

DMA 8

Diane Cho Joins WCVB Boston As Reporter

Diane Cho will join Hearst-owned ABC affiliate WCVB Boston (DMA 8), as a general assignment reporter beginning Monday, July 11. Cho joins WCVB from WJLA Washington. While working for WJLA, Cho […]

DMA 8

WCVB Boston Adds David Bienick To News Team

David Bienick will join Hearst-owned ABC affiliate WCVB Boston (DMA 8), as a general assignment reporter beginning Wednesday, July 13. Bienick joins WCVB from Hearst’s KCRA Sacramento, Calif., where he has […]

DMA 8: BOSTON

Ben Simmoneau Joins WCVB As Anchor-Reporter

Veteran journalist, Ben Simmoneau, will join Hearst’s ABC affiliate WCVB Boston (DMA 8) as an anchor-reporter. He and will anchor NewsCenter 5 at 5PM with co-anchor J.C. Monahan as well […]

DMA 8

Reporter Kelley Tuthill Leaving WCVB Boston

DMA 8: BOSTON

Kelley Tuthill To Leave WCVB After 18 Years

MARKET SHARE (DMA 8: BOSTON)

WCVB’s New 7 P.M. Newscast Starts Strong

DMA 8: BOSTON

WCVB Slots 10 P.M. News On Subchannel

Maria Stephanos and Ed Harding to co-anchor an hour-long, live newscast on WCVB’s MeTV subchannel.

DMA 8: BOSTON

WCVB Adds Reporter Shaun Chaiyabhat

Hearst-owned ABC affiliate WCVB Boston (DMA 8) has hired Shaun Chaiyabhat as a general assignment reporter beginning Monday, Feb. 29. Chaiyabhat has been a reporter and fill-in anchor at WKMG Orlando, […]

DMA 8: BOSTON

Longtime WCVB Anchor Pam Cross Leaving

DMA 8: BOSTON

WCVB To Air $1.5B Powerball Drawing Live

Feeling lucky? Lottery-winner hopefuls can tune into Hearst’s ABC affil WCVB Boston (DMA 8) at 11 p.m. on Wednesday, Jan. 13, when WCVB will air the live Powerball drawing worth $1.5 […]

DMA 8

WCVB Boston Adding Two Newscasts

Beginning Jan. 11, the Hearst ABC affiliate will introduce 4:30 and 7 p.m. broadcasts, moving The Ellen DeGenerous Show and Inside Edition to earlier timeslots.

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WCVB’s Toy Drive Helps At-Risk Children

DMA 8: BOSTON

Mike Beaudet Joins WCVB Reporting Team

Hearst-owned ABC affiliate WCVB Boston (DMA 8), has added investigative reporter Mike Beaudet to its investigative unit, 5 Investigates starting today. As a multimedia investigative journalist, Beaudet will join reporters […]

DMA 8: BOSTON

WCVB Ups Reid Lamberty To Weekend P.M. Anchor

Hearst-owned ABC affiliate  WCVB Boston (DMA 8) has promoted reporter Reid Lamberty to weekend evening anchor, beginning Jan. 10. Lamberty will co-anchor Saturday evening newscasts with Pam Cross (6-6:30 and […]

MARKET SHARE (DMA 8)

WCVB Boston Is Ready For Winter

MARKET SHARE (DMA 8: BOSTON)

WCVB To Show Undefeated Patriots On ‘MNF’

MARKET SHARE (DMA 8: BOSTON)

WCVB’S Karen Holmes Ward Honored