American Spirit Media’s Fox affiliate WDBD Jackson, Miss., has named Anna Lyon national sales manager. A 2006 graduate of Mississippi State University, Lyon started at WDBD as a national sales assistant, before her promotion to national sales director of new business development, and now, national sales manager. Lyon previously worked at WJTV Jackson as an […]
The broadcast sales veteran is tapped to oversee the Fox affiliate operated by Raycom in Jackson, Miss.
In Mississippi’s capital, the city’s local online media players are taking advantage of the region’s love for high school and college football to drive traffic to their websites.
Multi-screen media measurement firm Rentrak Corp. today announced that Fox affiliate WDBD Jackson, Miss. (DMA 90) has signed a multi-year contract for Rentrak’s StationView Essentials service. “The combination of viewing data representing cable, satellite, telco and over-the-air households across the entire Jackson market, along with the viewing data being matched to behavioral and attitudinal segments […]