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Why Telemundo Is Getting Into Wearables

Adweek | by TVNewsCheck

When Telemundo celebrates the best in U.S. Latin pop culture with tonight’s fourth-annual Premios Tu Mundo, live from Miami’s American Airlines Arena at 8 p.m., the Hispanic broadcaster will have more to tout than just its winners. Premios Tu Mundo caps a strong summer for Telemundo, which saw the Hispanic broadcaster close the gap with rival Univision to the smallest it’s ever been. To continue the summer momentum, Telemundo is getting into wearable technology.