2012 NAB Show Preview Weather CentralBooth SL3911Website: www.wxc.com Weather Central offers visualization software, proprietary data, interactive Web applications and patented technologies for creating and delivering data-driven content. It will feature enhancements to its Fusion Studio weather presentation system. High Resolution Forecast Data The key enabler behind Fusion Studio is Weather Central’s high resolution data, such […]
The new tools allow local media sites to add relavant social media content from Facebook, Twitter and YouTube below their own content and integrate weather content from Weather Central.
Stations, Viewers Inspire Weather Offerings
Vendors of the competitive and fast changing weather graphics market will be out in force next month at the NAB Show. In many cases, the new products and features they will be promoting were developed in direct response to customer, and even audience, research.
Weather Central, a provider of interactive weather graphics and data services for television, Web and mobile, today announced that Patrick Vogt has been appointed chief executive officer. Vogt will work closely with the management team and the board of directors to leverage the company’s collection of data, on-air systems and digital assets to drive an […]
Weather Tech Keeps A Step Ahead Of Storms
Weather system vendors are creating new tools designed to bring new elements into weather presentations, including real-time observation data and viewer videos of storm damage, as well as hooks into social media and mobile apps that let stations deliver weather information to viewers regardless of what screen they’re viewing. This is the fifth in a series of articles appearing this week that collectively constitute a TVNewsCheck Special Report on Severe Weather News. The other stories in the series are below.
Weather Central, a leading provider of interactive weather graphics and data services for TV and other media, is taking on The Weather Channel’s weather.com and Weather Undergound’s wunderground.com, promising “more precise” online and mobile services that can tell the weather is users’ neighborhoods. MyWeather.com made its formal debut on Monday with a desktop website, a […]