COMMENTARY BY TIM HELLER

New Year’s Resolutions For Weather Coverage

‘Tis the season for making resolutions and setting goals for the New Year. It’s the perfect time for broadcast meteorologists to re-evaluate their weather coverage on-air, online and on social media. Those are the three general outlets TV station weather teams cover. Each should have a unique approach: the same essential message but different techniques.

WSMV Weather Reporting Now On Radio

Meredith’s NBC affiliate WSMV Nashville (DMA 29) has partnered with WSM-FM, WWTN-FM, WQQK-FM and WRQQ-FM to deliver WSMV’s Pinpoint Weather Forecast on the radio. “We’re extremely proud to announce that effective Jan. 9, 2012, Middle Tennessee will be able to hear Channel 4’s weather on these highly rated radio stations.” said WSMV VP-GM Doreen Wade. […]

DMA 9

WAGA Atlanta Unveils Storm Chaser

Fox O&O WAGA Atlanta (DMA 9) has introduced the Fox 5 Storm Chaser, a complete mobile weather lab and live TV production vehicle. The Fox 5 Storm Chaser is equipped with an on-board weather center and radar tracking system. The Fox 5 Storm Chaser features an on-board weather center and storm tracking system. The Chaser […]