A legal battle is in the forecast for two local television stations. Gray Media Group, the parent company of KMOV, filed suit last week against competitor Tegna’s KSDK, arguing it had violated a trademark by debuting a new weather brand featuring the phrase “Weather First Alert” just two months after KMOV began using “First Alert Weather” in its coverage of severe weather.
Drive audience engagement with streaming weather
Broadcasters launching 24/7 streaming channels devoted to weather, or to news with weather updates, are finding their content strategies differ vastly from what they air in their linear newscasts. Here’s what the research and early experience are showing.
Why an alerting strategy will help win customers in a multi-platform world
In an increasingly competitive, multi-platform environment, TV stations can deepen their relationships with viewers by creating an alerting strategy that goes beyond emergencies to enhance their lifestyles, while harnessing technology to empower content creators. It all starts with, for broadcasters, extremely familiar territory: the weather.
Webinar will explore how cross-platform alerting drives audience engagement
TV stations now connect with audiences on many different platforms, and changing technology offers an opportunity to expand on a key strategy, weather alerting, making it the catalyst for a broader approach that includes lifestyle forecasts, school closings and more. Join TVNewsCheck and The Weather Company for an in-depth conversation about the changing world of alerting during a June 8 webinar. Register here.