If your competitor has the most experienced meteorologists in town, and has marketed that position successfully, you can’t own it. So maybe your best option is to find another position that you can own, one that is unspoken, subtle and not so serious. Here are seven successful weather promotion strategies you can file for a rainy day.
Hearst-owned CBS affiliate KCCI Des Moines, Iowa (DMA 69) has rolled out the latest generation of the KCCI Storm Chaser weather vehicle Wednesday on KCCI 8 News at Six. The new Storm Chaser has been custom equipped with the latest technology, including an all-weather 360 degree panning camera, on-board weather tools, live radar reception and […]
In weather coverage, technology continues to drive differentiation (and lower barriers to entry) between systems and platforms while viewers are expecting more than just the seven-day forecast. Weathercasting must add more storytelling at the local level, helping viewers not just know the weather but understand how and why it will impact their lives.
AccuWeather’s critical weather updates and information are now available to Android TV viewers through its new hyper-local, customizable TV app.
Differentiation once only meant that you stood out from your rivals across the street. It’s not that simple anymore. Broadcasters now compete for elusive demographics across multiple fronts, and audiences almost always have a portable computer in their pocket or purse that’s with them everywhere they go. Factor in tablets and the web, and weather content is everywhere. How can you reach the biggest possible audience? An essential part of that is differentiating your weather presence, regardless of platform.
Univision launched its national weather hub today, aimed at delivering weather forecasts to the company’s TV and radio stations, along with digital properties and national network. Based out of Univision’s Houston facility, which also houses affiliate KXLN, the weather hub boasts 3,000 square feet of space on the third floor with approximately seven employees.
AccuWeather introduced the AccuWeather Digital Content Partner Program, providing exclusive, interactive digital content to participating partners. This new program provides unique, engaging content to support partners as a top source in providing breaking news and weather content from AccuWeather’s library of interactive severe weather videos and explanations of weather events to proprietary AccuWeather Ready preparedness […]
The Weather Co. is introducing major enhancements to its Max Engage solution for news stations, which will now include the power of IBM Watson, a cognitive digital solution. Using Watson technology, weathercasters will be able to find the information they need through natural language queries. Updates to the Max Engage system include the ability to […]
The graphics systems broadcasters rely on daily to make news, sports and weather reports more appealing and informative have advanced quite far — so much so that quality has become a given. To differentiate themselves, vendors now are focusing on the finer points like tighter workflow integration. But that’s just one of the many trends broadcasters can expect in graphics systems on the exhibit floor at the 2017 NAB Show. (Ross Video photo) Click here to access TVNewsCheck’s NAB 2017 Resource Guide listing of broadcast graphics vendors and products, or here to download it as a PDF.
The interactive in-app radar, developed with The Weather Co., offers users access to weather information by seamlessly connecting public, fixed and mobile radar information in one place.
Every weeknight at 10, WDBJ, Gray’s ABC affiliate in Roanoke, Va., offers the public a chance to interact, ask questions and talk about the weather with its chief meteorologist, Brent Watts via Facebook.
Baron, a provider of weather intelligence, has released hand tracking that uses advanced machine learning and computer vision technologies. The company says this new solution, Hand Tracker, “will deliver … a solution for the Chroma key that resolves the common problems often experienced with other solutions.” “Baron is the world leader of storm tracking technology. […]
The new NBC Boston (WBTS) will be making a run at ratings leader WCVB starting on New Year’s Eve, and it is betting big on its weather coverage, which will feature the StormRanger, an armored car-like vehicle with mobile radar that will be deployed at the first sign of a major storm.
AccuWeather today announced veteran meteorologist Reed Timmer has formally joined the AccuWeather staff, cementing the relationship that has existed for some time between his company and the network. Timmer will now combine his broad meteorological knowledge and experience with his passion for chasing storms. Timmer uses 360 video cameras to bring AccuWeather viewers a […]
The arrangement will combine data from Total Traffic & Weather Network and Baron to create integrated traffic and weather solutions.
NBCUniversal Owned Television Stations broke new ground in TV weather with the introduction of the first in a fleet of StormRanger dual-polarization Doppler radar trucks that make it possible for stations to get a look at storms in gaps left uncovered by fixed tower-mounted weather radar systems.
AccuWeather has launched a new AccuWeather app for Apple TV. Apple TV users can now zoom in and out on radar conditions locally or anywhere in the world. The enhanced AccuWeather app for Apple TV also provides detailed weather forecasts including AccuWeather’s patented MinuteCast minute-by-minute forecast with precipitation type and intensity for the next two […]
Enabled by the emergence of user-friendly platforms like Facebook, Periscope and Google Hangouts, stations are expanding their use of live streaming to complement regular on-air weather coverage and build a community around the coverage.
AccuWeather on Tuesday appointed Bill Boss director of product development, display systems and services. Reporting to Ryan Ayers, VP of display systems and services, Boss brings 30 years of experience in the meteorological industry working in sales, marketing, product management, and executive roles in the U.S. and Asia-Pacific region. He has comprehensive product experience spanning […]
Baron, a provider of critical weather intelligence, has released a new comprehensive weather solution — Baron Lynx. It will make its debut at the NAB Show in Las Vegas April 16-21. “The competition to engage viewers on all platforms demands our broadcast partners deliver the best in accurate, winning content,” said Bob Baron, president-CEO. “Baron […]