MARKET SHARE

Weather, And Promoting It, Differs Everywhere

If your competitor has the most experienced meteorologists in town, and has marketed that position successfully, you can’t own it. So maybe your best option is to find another position that you can own, one that is unspoken, subtle and not so serious. Here are seven successful weather promotion strategies you can file for a rainy day.

MARKET SHARE

Marketing TV Meteorologists: What’s Your Story?

DMA 69: DES MOINES, IA

KCCI Unveils All New Storm Chaser

Hearst-owned CBS affiliate KCCI Des Moines, Iowa (DMA 69) has rolled out the latest generation of the KCCI Storm Chaser weather vehicle Wednesday on KCCI 8 News at Six. The new Storm Chaser has been custom equipped with the latest technology, including an all-weather 360 degree panning camera, on-board weather tools, live radar reception and […]

Augmented Reality Offers Weather Opportunities

COMMENTARY BY DAK DILLON

Weather Needs Both Tech And Storytelling

In weather coverage, technology continues to drive differentiation (and lower barriers to entry) between systems and platforms while viewers are expecting more than just the seven-day forecast. Weathercasting must add more storytelling at the local level, helping viewers not just know the weather but understand how and why it will impact their lives.

How Technology Is Driving TV Weather Coverage

AccuWeather Launches New Android TV App

AccuWeather’s critical weather updates and information are now available to Android TV viewers through its new hyper-local, customizable TV app.

How To Use Weather Visuals To Differentiate

Differentiation once only meant that you stood out from your rivals across the street. It’s not that simple anymore. Broadcasters now compete for elusive demographics across multiple fronts, and audiences almost always have a portable computer in their pocket or purse that’s with them everywhere they go. Factor in tablets and the web, and weather content is everywhere. How can you reach the biggest possible audience? An essential part of that is differentiating your weather presence, regardless of platform.

Univision Launches National Weather Hub

Univision launched its national weather hub today, aimed at delivering weather forecasts to the company’s TV and radio stations, along with digital properties and national network. Based out of Univision’s Houston facility, which also houses affiliate KXLN, the weather hub boasts 3,000 square feet of space on the third floor with approximately seven employees.

ON THE NAB EXHIBIT FLOOR

AccuWeather Debuts Digital Content Program

AccuWeather introduced the AccuWeather Digital Content Partner Program, providing exclusive, interactive digital content to participating partners. This new program provides unique, engaging content to support partners as a top source in providing breaking news and weather content from AccuWeather’s library of interactive severe weather videos and explanations of weather events to proprietary AccuWeather Ready preparedness […]

NAB 2017

Weather Co. Intros Mobile Solution For Stations

The Weather Co. is introducing major enhancements to its Max Engage solution for news stations, which will now include the power of IBM Watson, a cognitive digital solution. Using Watson technology, weathercasters will be able to find the information they need through natural language queries. Updates to the Max Engage system include the ability to […]

SAN JUAN, PR

WKAQ Refreshes Look, Augments Weather

TECH HOT TOPICS

Picture This: Graphics Move Beyond Quality

The graphics systems broadcasters rely on daily to make news, sports and weather reports more appealing and informative have advanced quite far — so much so that quality has become a given. To differentiate themselves, vendors now are focusing on the finer points like tighter workflow integration. But that’s just one of the many trends broadcasters can expect in graphics systems on the exhibit floor at the 2017 NAB Show. (Ross Video photo) Click here to access TVNewsCheck’s NAB 2017 Resource Guide listing of broadcast graphics vendors and products, or here to download it as a PDF.

MARKET SHARE (DMA 7: WASHINGTON)

WUSA Weather Promos Are Moody And Cinematic

DMA 3

WLS Chicago Shifts To ‘AccuWeather’ Branding

PLAYOUT

NBCU O&Os Muster Live Radar For Weather App

NBC, Telemundo TVs Add Live Radar To App

The interactive in-app radar, developed with The Weather Co., offers users access to weather information by seamlessly connecting public, fixed and mobile radar information in one place.

 

DMA 4: PHILADELPHIA

WPVI Forecaster Offers Pre-Snow Wine Forecat

MARKET SHARE (DMA 67: ROANOKE, VA)

Watch Tonight At 10, On Facebook

Every weeknight at 10, WDBJ, Gray’s ABC affiliate in Roanoke, Va., offers the public a chance to interact, ask questions and talk about the weather with its chief meteorologist, Brent Watts via Facebook.

Baron Adds Machine Learning To Lynx Software

Baron, a provider of weather intelligence, has released hand tracking that uses advanced machine learning and computer vision technologies. The company says this new solution, Hand Tracker, “will deliver … a solution for the Chroma key that resolves the common problems often experienced with other solutions.” “Baron is the world leader of storm tracking technology. […]

DMA 9

Where Is NBC Boston’s Storm Ranger?

MARKET SHARE

In The Mood For Music? Check The Weather First

MARKET SHARE (DMA 6: SAN FRANCISCO)

KRON’s Promo Highlights Storm Coverage

DMA 81

WGME Portland, ME Debuts Weather Vehicle

MARKET SHARE (DMA 4: PHILADELPHIA)

WeatheRate Names WCAU As Philly’s Most Accurate

MARKET SHARE (DMA 46: GREENSBORO, NC)

WFMY Uses 4-Letter Word A Lot In Weather Promo

DMA 9

There’s A Weather War Heating Up In Boston

The new NBC Boston (WBTS) will be making a run at ratings leader WCVB starting on New Year’s Eve, and it is betting big on its weather coverage, which will feature the StormRanger, an armored car-like vehicle with mobile radar that will be deployed at the first sign of a major storm.

DMA 5: DALLAS

KXAS Triples Down On Weather With S-Band

MARKET SHARE (DMA 95: JACKSON, MS)

WJTV’s Non-Severe Weather Promo

Reed Timmer Joins AccuWeather Network Team

AccuWeather today announced veteran meteorologist Reed Timmer has formally joined the AccuWeather staff, cementing the relationship that has existed for some time between his company and the network. Timmer will now combine his broad meteorological knowledge and experience with his passion for chasing storms.   Timmer uses 360 video cameras to bring AccuWeather viewers a […]

TTWN, Baron In Weather Partnership

The arrangement will combine data from Total Traffic & Weather Network and Baron to create integrated traffic and weather solutions.

 

NBC O&Os Promote StormRangers On Facebook

MARKET SHARE (DMA 4: PHILADELPHIA)

Inside WCAU’s New Million-Dollar Weather Truck

TVN TECH

NBC O&Os Taking The Radar To The Storm

NBCUniversal Owned Television Stations broke new ground in TV weather with the introduction of the first in a fleet of StormRanger dual-polarization Doppler radar trucks that make it possible for stations to get a look at storms in gaps left uncovered by fixed tower-mounted weather radar systems.

MARKET SHARE (DMA 4: PHILADELPHIA)

WCAU’s New Million Dollar Weather Truck

New AccuWeather App For Apple TV

AccuWeather has launched a new AccuWeather app for Apple TV. Apple TV users can now zoom in and out on radar conditions locally or anywhere in the world. The enhanced AccuWeather app for Apple TV also provides detailed weather forecasts including AccuWeather’s patented MinuteCast minute-by-minute forecast with precipitation type and intensity for the next two […]

TVN FOCUS ON JOURNALISM

Streaming, Interactive Boosting Weathercasts

Enabled by the emergence of user-friendly platforms like Facebook, Periscope and Google Hangouts, stations are expanding their use of live streaming to complement regular on-air weather coverage and build a community around the coverage.

AccuWeather Names Boss Product Development Dir.

AccuWeather on Tuesday appointed Bill Boss director of product development, display systems and services. Reporting to Ryan Ayers, VP of display systems and services, Boss brings 30 years of experience in the meteorological industry working in sales, marketing, product management, and executive roles in the U.S. and Asia-Pacific region. He has comprehensive product experience spanning […]

Baron Introduces New Lynx Weather Solution

Baron, a provider of critical weather intelligence, has released a new comprehensive weather solution — Baron Lynx. It will make its debut at the NAB Show in Las Vegas April 16-21. “The competition to engage viewers on all platforms demands our broadcast partners deliver the best in accurate, winning content,” said Bob Baron, president-CEO. “Baron […]

DMA 9: ATLANTA

WXIA Intros Upgraded Weather, Traffic System