COMMENTARY BY STEVE SCHWAID

Mobile Graphics: Can You See Me Now?

CJ&N’s Steve Schwaid: “We’ve been monitoring station feeds as they head into winter storms and we see one constant. The [mobile app] maps with snow/rain totals are almost impossible to see. Stations are taking weather maps from their broadcast air or from the weather computer made for the broadcast and are just sticking them in the feed. Some folks assume that if it looks good on the PC/Weather monitor, it’ll look OK on a 4.5 inch phone screen. That doesn’t work.”

DMA 3: CHICAGO

Chicago Sun-Times Turns To WLS For Weather

MARKET SHARE (DMA 28)

Touting Weather Accuracy In San Diego, Of All Places

PLAYOUT

Where’s My AWARN-Enhanced ATSC 3.0 Receiver?

DMA 4 (PHILADELPHIA)

WPVI Presents ‘Summer Storms: Keeping You Safe’

For the first time, ABC O&O WPVI Philadelphia Action News meteorologists Cecily Tynan, Adam Joseph, Karen Rogers, David Murphy, Melissa Magee and Chris Sowers will give viewers a behind-the-scenes look at what it takes to put a live forecast on the air and stay ahead of summer storms. Summer Storms: Keeping You Safe, will air […]

Former Dish Exec Takes Over At Weather Ch.

The Weather Co. is shaking up its management ranks and bringing in former Dish Network executive Dave Shull to operate a “newly formed, fully integrated division” called The Weather Channel Television Group. Shull will oversee programming, distribution, broadcast operations, video technology and addressable TV advertising platforms. He’ll report to David Kenny, Weather Co. chairman-CEO. David Clark, president of The Weather Channel, and other execs will report to Shull.

MARKET SHARE (DMA 110: SIOUX FALLS-MITCHELL, SD)

KELO Meteorologist Testifies Before US Senate

PLAYOUT (DMA 30: HARTFORD, CT)

WVIT Rolls Out Radar Truck For Hyperlocal Weather

NAB 2015

AccuWeather, Baron In Weather Partnership

The new partnership brings together Baron’s radar technology and patented storm tracking and forecasting of tornadoes and severe thunderstorms, and AccuWeather’s displays of the StoryTeller Interactive Touchscreen Solution.

DMA 183

WeatherNation TV Adds WVIR Charlottesville

Multi-format, local, regional and national television weather news service WeatherNation TV Inc. announced today that NBC affiliate WVIR Charlottesville, Va. (DMA 183), will broadcast 24/7 weather news on its 29.2 subchannel and on Comcast ch. 208 and Lumos ch. 17. “We’re happy to expand the coverage of WVIR-TV’s StormTeam 29 with an extension of Central […]

PLAYOUT

Storm Chaser Partners With TVUNetworks

DMA 44 (OKLAHOMA CITY)

KFOR Catches Tornado Touch Down On Live TV

MARKET SHARE (DMA 49: LOUISVILLE, KY)

Louisville’s WAVE Turns Snow Into Song

NEWSTECHFORUM

TV Still The Go-To Medium For Weather

While the public can get weather info on their phones and other devices, TV plays a crucial role by putting the nuts-and-bolts of weather reports in perspective. However, the abundance of user-generated content that pours into newsrooms via social media — most notably Facebook, Twitter and Instagram — has been particularly transformative by widening the breadth of what broadcasters can cover. 

DMA 29, 44 & 88

WeatherNation TV Adds 3 Sinclair Stations

The weather service is now providing 24/7 weather reporting to WZTV Nashville, WTVC Chattanooga and KOKH Oklahoma City.

Severe Weather Takes Over Evening News

Weather is a big element of local news, but a story about the elements once had to be extraordinary to warrant time on a national newscast. Now it’s routine, and not everyone considers that a change for the better. Over the past five years, the newscasts have essentially doubled the amount of time spent on weather and natural disaster stories. The time has more than quadrupled since the early 1990s, said news consultant Andrew Tyndall, who monitors the content of the broadcasts.

MARKET SHARE (DMA 52)

A New Weather System Forms In Buffalo

DMA 4 (PHILADELPHIA)

KYW News Adds Citizen ‘Weather Watchers’

CBS’s Philadelphia duopoly of KYW and WPSG (CW) expanded its weather team last week with the addition of a new resource —  a team of citizen weather observers who have signed up to join the stations’ Eyewitness Weather Watchers group.  As members, the Weather Watchers, who already number more than 100, will help the stations’ […]

MARKET SHARE (DMA 4)

New WPVI Philadelphia Weather Promo Does It All

AIR CHECK BY DIANA MARSZALEK

Viewers Use New App To Track Weather

The StormPins weather crowdsourcing app turns viewers into “junior meteorologists” by letting them mark, or “pin,” severe weather, as well as the damage it leaves behind, with photos and video on neighborhood maps so other folks know what’s heading their way. Emily Barr, CEO of Graham Media, is such a big believer in StormPins that the company invested in the app. “It really allows local television stations to build a kind of sense of community and reinforce the idea that viewers get to contribute.”

MLive Scores Surprise Hit With Weather

Michigan news site MLive has a huge following around coverage of weather. The site’s weather section has ballooned both in content and readers over the past two years, hitting a high of 13 million page views in January.

UPDATED

Stations Expand Scope Of Tornado Warnings

In covering tornados over the past week, broadcasters supplemented their more traditional on-air, real-time forecasting and weather radar images with warnings on social media sites, station websites and even robotic telephone calls. Doug Heady, chief meteorologist at KOAM Pittsburg, Kan., says: “I really don’t consider us nowadays to be TV meteorologists; we are kind of multimedia meteorologists.”

DMA 41 (OKLAHOMA CITY)

Conder Returns Home As KOCO Weatherman

After spending the last three years in Fort Wayne, Ind., at LIN Media’s WANE, meteorologist Jonathan Conder is returning to Oklahoma City as the weekend weatherman at Hearst’s KOCO. Prior to working at WANE, Conder worked at KFOR, Oklahoma City’s NBC affiliate, from 2005-2010. Conder says he’s excited to join the KOCO weather team in […]

Stations Facing Weather, Traffic Competition

The most popular mapping and navigational tool on the planet, Google Maps, is expanding its traffic coverage. This week the app added traffic accidents and other incidents courtesy of Waze, the mobile startup Google acquired for $1 billion earlier this summer. This is just one more sign that two of local TV’s biggest drivers — weather and traffic — are under increasing pressure from non-traditional competitors on the platform that increasingly matters the most: mobile.

Baron Taps Former WSI Employee For Digital Sales

TrafficLand Intros On-Air Weather, Traffic iPad App