OPEN MIKE BY RODNEY THOMPSON

Has COVID-19 Forever Changed The Weathercast?

Reliable work-from-home options may find a more lasting place in local weathercasts even after we’ve reached the other side of the pandemic. These are some possible scenarios for weekday and weekend forecasts, along with severe weather and traffic.

OPEN MIKE BY RODNEY THOMPSON

Has COVID-19 Forever Changed The Weathercast?

Reliable work-from-home options may find a more lasting place in local weathercasts even after we’ve reached the other side of the pandemic. These are some possible scenarios for weekday and weekend forecasts, along with severe weather and traffic.

MARKET SHARE (DMA 1)

WNJU New York Rebrands Weather Team

SEVERE WEATHER SPECIAL REPORT, PART 1

Facebook No Friend To Weathercasters

Many TV meteorologists have a big gripe with Facebook after being caught off-guard by a change in policy that hampers the reach of their vital weather alerts. According to the weathercasters, people who follow someone’s professional Facebook page don’t automatically get their posts in their newsfeeds, the way they would a friend’s. Instead, Facebook determines who gets what using a complex algorithm, essentially shutting most people out. Companies can pay to boost their reach, but even then, the broadcasters say, they still would reach very few of their followers.