WEAU LaCrosse

Creative Services Director Andrew Felix recounts how WEAU, Gray’s NBC affiliate serving La Crosse-Eau Claire, Wis., performed during and after a tornado, from live warnings about severe weather, non-stop coverage and then following up by organizing, spearheading and promoting a fundraiser for victims that raised more than $40,000 in one day and was matched to bring the total north of $80,000.