The Problematic Nature Of Web Metrics

Sam Dean reviews the problem of Web metrics and the wide disparities common in reporting unique visitors between sites and metrics vendors (each with their own proprietary methods). “So, unless you have a serious paywall, and therefore have users who are logged in 100% of the time (like the Financial Times), there is just no way to know for sure how many individual real-live people visit your site in a month, week or day,” he writes.