ASSOCIATION OF NATIONAL ADVERTISERS STUDY
Robots Fake 23% Of Web Video Ad Views
Computers being remotely operated by hackers account for almost one in four views of digital video ads worldwide, according to a study that estimates such fraud will cost advertisers $6.3 billion dollars next year.
Are print’s biggest names ready to compete with TV networks for lucrative online video ad revenue? Conde Nast and the Wall Street Journal are taking different — but equally interesting — approaches.
