The extension will allow advertisers to use a single video ad serving template (VAST) tag to measure impressions and viewability for all of their digital video ads, instead of having to use separate measurement tags for each platform.
Hyperbole or valid early warning? Cisco, which publishes an annual study on the Web’s near future, prognosticates that 80% of the Internet’s population will be swallowed up by video in five years’ time. Here’s a look at the data behind that prediction.
Nearly half — 46% — of the video ads running across the desktop and mobile Web never had a chance to be seen, according to Google. That figure is based on the video ads the search giant has served across the Web, but doesn’t include YouTube.
NBCUniversal is preparing to launch a subscription digital comedy service aimed at millennial viewers who watch hours of entertainment on digital devices rather than the old-school TV. NBC’s proposed over-the-top service is expected to launch later this year, according to two executives familiar with the plans
Univision is launching a digital arm called La Fabrica, a Spanish and English-language initiative that will produce original Web video series. The first program, Medicina Desconocida (Strange Medicine), has six 23-minute episodes already live, and 15-second pre-roll ads for Kmart appear before each video. A dedicated staff in New York and Miami is expected to create, script and produce several other series in the coming weeks.
Television finally seems to be feeling the Internet’s pinch. Newspapers should closely watch how the TV industry reacts. Anne Crassweller: “All media companies are facing challenges about how their content is being consumed and how to build new business models…. Providing value and habits will bring audiences and success.”
Three dozen general managers have coalesced around a proposal by PBS Interactive chief Jason Seiken to jumpstart low-cost local video production at public TV stations.
In the next decade, 75% of all channels will be born on the Internet. That’s the bold prediction of the day from Robert Kyncl, the head of global partnerships for YouTube. In a speech at the Consumer Electronics Show in Las Vegas, Kyncl said the Web is poised to become the premium channel for entertainment distribution within the next decade.
The perception that online video is cannibalizing television viewership seems to be just that: a perception. At least during prime-time hours. More than half of web series video viewers (56%) say they still tune in regularly to watch prime-time television, according to a survey of 1,500 people recently commissioned by Blip.tv, an online platform for web series.
Comcast Corp. is testing a new service that knits together television and the Internet, as the U.S. cable giant goes after rivals that threaten to undermine its business. Under the new system, which is being tested in Augusta, Ga., content flows through a set-top box that combines features of the Web with those of a DVR.