It’s putting money behind startup Antenna, which builds an online engagement platform and measures mobile and Web audience sentiment.
At last week’s upfront presentations, network television executives spoke the languages of social media and Web science to a greater degree than ever.
Aleks Krotoski: “The Web’s effect on news reporting is considered the most clear evidence that this is a revolutionary technology: news editors — and in some cases, the governments that they observe — are no longer the gatekeepers to information because costs of distribution have almost completely disappeared. If knowledge is power, the Web is the greatest tool in the history of the world.”
