OPEN MIKE BY ROBERT ROSE
This Is No Time To Take The Weekends Off
On Saturday and Sundays, many TV stations are sticking to the script of network sports, news and public affairs, repeats of weekday programs and paid programming — way too much paid programming. It isn’t offering anything to viewers or long-term prospects. But if you’re smart, you can use weekends to broaden appeal and differentiate yourself from the pack.
