With the addition, the station will move its current programming branded as The U to a subchannel.
Hall’s new syndicated talk show, which was being pitched as a daytime offering, will air instead from 8 to 9 p.m. Monday through Friday on Weigel Broadcasting’s independent WCIU Chicago. It’s a huge coup for Hall and an exceedingly shrewd move by the Weigel bosses.
Weigel Broadcasting, Chicago-based parent company of WCIU and a host of other stations and digital networks, just switched on the future of television. On Sunday, Weigel launched “Chicago 3.0,” an experimental next-generation full-power station broadcasting from Willis Tower.
The new multicast network will debut on Sept. 3 featuring procedural dramas focusing on strong women. At launch, it will reach 42% of U.S. TV households anchored by the CBS Television Stations.