DMA 96 (TRI-CITIES, TN-VA)

Dempsey Moves Crosstown To WCYB, WEMT

Jack Dempsey, the president-GM of CBS affiliate WJHL, will head Tri-Cities, Tenn.-Va,, competitors WCYB (NBC) and WEMT (Fox) beginning June 11.

DMA 93

Rentrak StationView Adds Bonten Tri-Cities Stations

Multi-screen media measurement firm Rentrak Corp. today announced a multiyear agreement with Bonten Media Group for Rentrak’s  StationView Essentials electronic measurement service. Bonten will use StationView Essentials at its Tri-Cities, Tenn.-Va. duopoly of WCYB (NBC) and WEMT (Fox). “We strongly believe in the value local television brings to advertisers and Rentrak’s database measurement process brings […]