Outsiders Outspending Candidates On Ads

Candidates and their consultants need to up their advertising game in order to be effective in a media market saturated with spending by outside groups. The recent Supreme Court ruling in the McCutcheon case was expected to tip the balance of spending power back in favor of candidates and national parties. But a new report from the Wesleyan Media Project shows that ad spending by outside groups is dwarfing candidate output.