WEVV

Although I’ve been critical of Fox’s tactics, I agree fundamentally with what it is trying to achieve. If the Big Four are going to survive and prosper, they are going to have to keep pushing up the revenue they derive from retrans, directly through O&Os and indirectly through their affiliates. But Fox needs to recognize that every affiliate is different. If Fox is determined to negotiate with each station group individually, it should treat them as individuals, tailoring their demands to reflect each group financial situation. Insisting that each coughs up the same fee as if every business were the same makes no sense.