DMA 64: DAYTON, OH

WHIO Promotes Vrydaghs To Chief Meteorologists

MARKET SHARE | SOCIAL SCORECARD: DMA 64

WHIO Way Ahead In Dayton’s Social Media

The Cox CBS affiliate has almost 2.5 million actions on social, 55% of the total engagement generated by the DMA (No. 64), with more than 4.5 million social actions. WHIO is first in actions per post with 113 and leads the market on Twitter actions with almost 83,000. The key? Know what your audience wants and expects to get from you, says Tim Wolff, WHIO’s digital director.

NETNEWSCHECK SOCIAL SCORECARD (DMA 64)

WHIO Dominates Social Media In Dayton

Cox’s CBS affiliate WHIO Dayton, Ohio, leads its nearest local competitor on social media by nearly three times as many actions over the last six months according to Shareablee data. Paul Greeley reports that for the station, where Facebook is central to social strategy, engagement is far more important than sheer numbers.

DMAS 7, 8, 14, 18, 22, 24 & 64

Cox To Carry Laff Diginet In Seven Markets

Atlanta, Boston, Seattle, Orlando, Pittsburgh, Charlotte and Dayton are the latest additions to the Katz Broadcasting network that debuts on April 15.

MARKET SHARE (DMA 64: DAYTON, OH)

WHIO Dayton Storytelling Is Making A Difference

DMA 64 (DAYTON, OH)

WHIO Meteorologist Hospitalized After Crash

MeTV Adds 5 Affils, Passes 92% Coverage

The classic TV diginet signs affiliates in Dayton, Ohio; Flint-Saginaw-Bay City, Mich.; Eugene, Ore.; Bakersfield, Calif.; and Utica, N.Y.

MARKET SHARE (DMA 64)

WOIO Cleveland Sweetens Deal For LeBron James

Putting Cox’s Dayton Gamble In Perspective

It was a bold, though not unprecedented, move for Cox Media Group to roll up its television, radio, newspaper and digital properties in Dayton, Ohio, into a single newsroom back in November 2010. By numerous measures, it has paid off. Michael Depp reflects on the effort and the parts that still are gelling.

DMA 64

Cox Dayton Spawns Print-TV-Digital Reporters

A new breed of reporter has emerged in the multimedia newsroom of Cox Media Group in Dayton, Ohio — one who can write for the paper and Web, shoot video and produce a story for the evening news. The ability to work in all media is increasingly important, says Jessica Heffner, one of the 10 so-called all-media journalists in Dayton. “Even in companies outside of Cox that don’t own all of these different platforms, media is coming closer and closer together.”

DMA 64 (DAYTON, OH)

Tech Stymies Converged Cox Ohio Newsroom

Three years in, Cox Media Group’s bold steps toward convergence with its Dayton, Ohio, TV, newspaper, radio and digital properties are showing measures of success. But, there still is pain, especially in getting all the technical support systems of different media to work together.

DMA 64 (DAYTON, OH)

Dayton TV Figure Recovering From Brain Aneurysm

DMA 64 (DAYTON, OH)

Cox Backs Off From Be-Nice-To-CBS Memo

Cox Media Group is backing away from an editor’s memo telling staffers at the Dayton Daily News to be nice to CBS. Cox Media Group owns the paper and local CBS affiliate WHIO. Rashida Rawls, a Cox Media Group editor, called out staffers Friday for running a wire story that critiqued America’s most-watched network, saying the paper shouldn’t “run any stories that cast our station in a negative light or even allude to it negatively.”

DMA 64 (DAYTON, OH)

Paper: No Negative News About Its WHIO

In Dayton, Cox Media Group is integrating its print, TV (CBS affil WHIO) and radio operations and using the slogan, “Come Together.” According to a memo that staffers received on Friday, coming together means not publishing anything critical about CBS.

DMA 64 (DAYTON, OH)

Meteorologist Erica Collura Leaving WHIO

DIGITAL DMA (63)

In Dayton, Cox Media Works On Collaboration

Cox Ohio has gathered WHIO-TV, the Dayton Daily News and six other newspapers, three radio stations and various websites under one roof and has established a Breaking News Team that is the key to its cross-media collaboration, gathering stories for all of the company’s Dayton properties.