Whiz Technologies has delivered new OTT television apps for Griffin Media‘s two broadcast television stations. All the apps are available in the respective app stores and are being actively used. Richard Cox, Griffin director of digital services, said: “We had very specific requirements for our OTT apps, most notably the ability to alert the viewer […]
When it comes to mobile apps, broadcasters still face a range of options from a single- or multiple-app approach to adopting back-end tech allowing user personalization. But some goals remain constant: keeping users on owned-and-operated mobile platforms over social and monetizing the experience wherever possible.