TV stations across the South covered last week’s deadly tornados using a combination of broadcast, website and social media to reach viewers on the Internet and on portable, battery-powered smartphones. And the stations also used those same tools to gather news and to direct coverage. What emerged is that the information delivery model is changing and in emergency situations particularly, you need to use all conduits available.
Greg Berry, news director at New Vision CBS affiliate KIMT Rochester, Minn., will be leaving to become assistant news director at WIAT, New Vision’s CBS affiliate in Birmingham, Ala.
The group owner adds KOIN, WIAT and KSNW to the list of subscribers to Rentrak’s StationView Essentials television database and measurement service.