Brightcove Buys Audience Insights Company Wicket Labs

Brightcove Inc., a global provider of video for business, has purchased Wicket Labs, an audience insights company that gives users visibility into content and subscriber analytics. Brightcove’s intelligent video platform lets customers deliver broadcast-quality video to viewers around the world and measure its effectiveness with comprehensive, real-time analytics, including video and viewer insights. These analytics […]

Wicket Labs Pulls Together Audience Data

Wicket Labs, a Seattle-based startup, is hoping to give media companies a better way to understand their consumers by organizing the data the companies collect on everything from advertising to demographics. The company, which has raised $2 million so far, is still developing this organizational tool — its audience input platform — which it hopes to launch in the fall.