Brightcove Buys Audience Insights Company Wicket Labs

Brightcove Inc., a global provider of video for business, has purchased Wicket Labs, an audience insights company that gives users visibility into content and subscriber analytics. Brightcove’s intelligent video platform […]

Wicket Labs Pulls Together Audience Data

Wicket Labs, a Seattle-based startup, is hoping to give media companies a better way to understand their consumers by organizing the data the companies collect on everything from advertising to demographics. The company, which has raised $2 million so far, is still developing this organizational tool — its audience input platform — which it hopes to launch in the fall.