Campaigns and PACs are also spending on down-ballot races and issues, say executives from NBCUniversal Local, E.W. Scripps, Sage Media Planning and WideOrbit during a TVNewsCheck webinar last week. Pictured (clockwise from top left): moderator Paige Albiniak, TVNewsCheck; Bobby Mushroe, Sage Media Planning; Will Hildebrandt, NBCU Local & Telemundo; Samantha Osborne, E.W. Scripps; and Sean Harrington, WideOrbit. Watch the full video here.
Leading executives from NBCUniversal Local, E.W. Scripps, Sage Media and WideOrbit will discuss how station groups are creating opportunities across all media for political advertising in 2024 and how agencies are planning their buys in a TVNewsCheck Working Lunch Webinar on March 5 at 1 p.m. ET. Register here.
WideOrbit, a provider of broadcast and network TV and radio inventory and revenue workflow management, today announced the latest release of WO Network, the company’s flagship network ad sales and […]
WideOrbit, a provider of broadcast TV and radio inventory and revenue workflow management, has introduced the latest release of WO Traffic, the company’s flagship broadcast media ad traffic operations platform. […]
Yangaroo Inc., a provider of media asset workflow solutions software for the advertising and entertainment industries, and WideOrbit, which offers broadcast TV and radio inventory and revenue workflow management, today announced […]
WideOrbit, a provider of linear and digital inventory and revenue workflow management, has launched WO Fusion, a next-generation sales platform that creates a scalable application for broadcast TV and radio, […]
Exclusives
Automated Local TV Ad Sales Finally On Near Horizon
New platforms from Matrix, Operative and WideOrbit aim to make local broadcast competitive with digital. Note: This story, originally published for TVNewsCheck Premium members only, is now available to everyone thanks to a sponsorship by Revenue Analytics.
The new offering provides direct access to premium sell-side TV inventory.
WideOrbit, a provider of broadcast TV and radio inventory and revenue workflow management, today announced the latest release of WO Traffic, the company’s flagship ad sales and commercial operations platform […]
Optimization And Segmentation Shine With Promise For Spot Ads
The emerging tools require much data harnessing, training and software improvements, among other issues, but the upside is enormous, industry leaders said at a TVNewsCheck webinar last week.
Integration of two linear TV platforms seeks to offer fully automated solutions ranging from supply-side to demand-side with the “potential to revolutionize the way stations manage and sell their commercial spots, boosting revenue and increasing labor efficiencies.”
WideOrbit, a provider of broadcast TV inventory and revenue workflow management, today released its latest WO Network, the company’s flagship network ad sales and commercial operations platform used by national, […]
WideOrbit Selects Tru Optik Data Marketplace To Power Streaming Audio And Podcast Audience Targeting
Tru Optik is partnering with WideOrbit, a provider of premium broadcast technology and the largest sell-side processor of premium digital and linear advertising. Tru Optik’s Data Marketplace will be integrated […]
TVN Focus On Advertising | Stations Project Core Ads To Rise In 2021
Sales and research executives from CBS Television Stations, Gray Television and BIA said they see a sharp rise in core revenue ahead this year, while UM Worldwide threw some colder water on that prediction in a TVNewsCheck webinar on spot TV last week. The executives also tackled the iffy near-time prospects of fully-functional automated buying and selling and the growing revenue prospects of local streaming. Above, Julio Marenghi, president, advertising sales at CBS Television Stations said that the CBS owned stations are seeing more money from OTT business extensions — “There’s definitely more money than there was a year ago” — but it’s not yet significant.
Veritone Inc., the creator of an operating system for artificial intelligence, aiWARE, says that its integration with WideOrbit’s ad management and trafficking platform is driving customer satisfaction, renewals and incremental ad […]
TV salespeople have been working from home since March, but the technology necessary for the entire sales workflow to be cloud-based is still developing. Both WideOrbit and Imagine Communications are transitioning existing products to the cloud and developing new cloud-based software.
IPG/Magna’s Doyle, Dentsu Aegis’ Gundry Join Optimizing Spot TV Webinar
Kathy Doyle, EVP local investment at IPG/Magna, and Heather Gundry, SVP group media director at Dentsu/Aegis, have joined the panel of leading spot TV marketplace executives who will gather for a TVNewsCheck webinar, Optimizing Spot TV in a Challenging Economy. Set for Thursday, June 25, at 1 p.m. ET, the webinar will address how the global coronavirus pandemic has affected their business. They will consider geo-targeting in a patchwork of DMAs in different stages of coping with the crisis; new categories and opportunities, and progress on impression-based selling, performance-based campaigns and the rollout of technologies to streamline and optimize transactions. Register here
TVN To Present: Optimizing Spot TV In A Challenging Economy
Leading spot TV advertising and technology executives will address how the global coronavirus pandemic has affected their business during a TVNewsCheck Working Lunch Webinar set for June 25 at 1 p.m. ET. Speakers will talk about geo-targeting in a patchwork of DMAs in different stages of coping with the crisis; new categories and opportunities, and progress on impression-based selling, performance-based campaigns and the rollout of technologies to streamline and optimize transactions. Register here
Growing Fees Slow Spot Automation Growth
Per-transaction fees and resistance by walled gardens are hampering the development of tools to streamline the complicated world of buying and selling spot TV advertising.
Spot Automation: A Timeline
A user’s guide to automation development at Hudson MX, ProvantageX, Videa and WideOrbit.
The two will automate CRM data flow for media companies with new API integrations.
Automated Selling Is Coming — With A Price Tag
Developers of the software or platforms that make automated spot sales possible will be demanding a small percentage of the business they handle, possibly up to 1.5%. With broadcasters’ ringing up several billion in national spot sales each year, the automation fees could quickly run into tens of millions of dollars.
The companies are integrating Mediaocean’s Spectra platform and WideOrbit’s WO Programmatic Sales Console to simplify broadcast spot ordering, avail proposal and response processes to save ad buyers and sellers time and money.
Automated Spot Sales Picking Up Speed
The automation logjam is breaking up with companies like Hudson MX, Videa, WideOrbit and ProVantageX in play. The business has reached a critical mass, according to some observers. But with so many competitors, there’s the likelihood that there will be a winnowing down of platforms with time. And frictions remain to be ironed out — most notably handling makegoods automatically.
WideOrbit is collaborating with broadcast industry leadership says it is “taking strong steps to comply with the TV Interface Practices (TIP) Initiative.” The parent company of WO Traffic, broadcasting industry advertising business management […]
The complications of dynamic ad insertion is one factor keeping local broadcasters from making a bigger run at OTT. But with the promise of higher CPMs from ad targeting as motivation, broadcasters and vendors say solutions are on the horizon.
The new team is being created to assure data portability and ease customer adoption of industry standards.
The company says this is evidence of the growing popularity and wide acceptance of programmatic TV advertising.
Through the deal, Fox Television Stations will offer programmatic advertising via an open marketplace for Fox-controlled inventory, as well as collaborate with agencies in a direct sales model.
Many of the new WO Programmatic ad capabilities introduced today were developed following test buys performed earlier this year in partnership with Amplifi US, the media investment platform of Dentsu Aegis Network.
Inventory from stations participating in WideOrbit’s programmatic TV marketplace will now be available through CoreDirect.
Entertainment Studios Inc. (ES) said that all seven of its cable networks and 40 syndicated series are now live on WO Network, WideOrbit’s traffic and ad sales platform for syndicated television […]
A new study by WideOrbit finds that 73% of media buyers expect to spend up to half of their TV advertising budgets on programmatic TV in 2017. The study also found the percentage of ad buyers who plan to spend more than 5% of their TV budgets on programmatic will jump from 22% this year, to 64% in 2017.
Making Programmatic Broadcaster-Friendly
Vendors of programmatic supply-side platforms and technology are sensitive to broadcasters’ concerns about commoditizing valuable ad inventory, cannibalizing spot revenue and integration with sales and traffic software. This is Part II of a special report on TV sales. Part I, on the changing nature of TV selling, ran yesterday. See also an Open Mike on compensating new sales hires.
Ad management software firm WideOrbit, which has been making a name for itself as a programmatic TV tech provider of late, on Monday announced the launch of WO Programmatic TV, a marketplace where buyers and sellers can trade local broadcast TV inventory programmatically. The announcement comes just days after Videa launched its own platform for programmatic TV and clypd, another SSP in the space, raised nearly $20 million.
WideOrbit’s previews its latest business analytics solution release at the NAB Show that offers new core dashboards containing more than 35 major reports, new standard data sources for ad-hoc data exploration and numerous features specifically built for station management.
WideOrbit Inc., a provider of advertising management software for media companies, today is bringing 65 radio and television stations live on WO Traffic, the company’s ad revenue management software. This […]
WideOrbit Inc., a provider of advertising management software for media companies, today appointed Jean Callahan as product development manager for digital. An industry veteran with more than 14 years of […]
WideOrbit products running on its cloud hosting service replace the legacy traffic system at Gray’s 86 stations in 30 U.S. markets.
