WideOrbit Inc. a provider of advertising management software for media companies, today announced it has appointed Ashley Barretto general manager of WO Network. Barretto will be responsible for driving the […]
WideOrbit Inc., a provider of advertising management software for media companies, today announced the integration of WO Central, a single-source solution for media buyers to purchase TV advertising directly from […]
Full integration between WO Central and Catalyst Air Date Management System is designed to simplify the media buying process and improve profitability.
Software Slices, Dices Data To Boost Sales
The growth of customer relationship management solutions and data analytics means stations have a number of options to help them collect and manage information about their customers. Among those in the sales software hunt are Harris, WideOrbit, Decentrix, Matrix Solutions and SalesForce.
Traffic & Billing: Fewer Firms, More Offerings
Over the past decade, the T&B sector has consolidated dramatically. Where once there were 15-20 players, there are now just a handful, fiercely competing to meet clients’ demands for trimming costs and managing ads on the proliferating platforms, including the Web, digital subchannels and various mobile offerings. WideOrbit and Harris OSi are the dominant companies in the U.S. commercial TV station sector, but a number of others, including Myers, BroadView, Pilat and Sintec, want a piece of the pie.
WDBJ Installs Crispin, WideOrbit BXF Interface
Schurz Television’s CBS affiliate WDBJ Roanoke, Va. (DMA 66), has installed a new full-featured, real-time BXF interface between Crispin master control automation and WideOrbit traffic systems. The BXF interface provides […]
Exclusives
WideOrbit Inc., a provider of advertising management software for media companies, today announced the appointment of Vijay Kumar as vice president of engineering. Kumar will lead WideOrbit’s San Francisco-based engineering […]
Among the myriad of broadcasting gear on display at next week’s NAB Show in Las Vegas are automation, traffic and billing equipment and software. There’s growing interest in these products since TV broadcasters need to be able to oversee a growing number of channels with a shrinking number of staff.
The advertising software provider now serves clients in 97 of the top 100 DMAs with its range of products for TV stations, radio stations, cable networks and websites.
WideOrbit Inc., a provider of business management software for media companies, today announced that Adelante Media Group selected WO Traffic for its 21 radio stations and three TV stations in […]
VCI Buy Expands WideOrbit’s Orbit
The software firm’s purchase of VCI Solutions this week will give it about 70% of U.S. traffic and billing market share. Founder Eric Mathewson (right) says one result of the deal will be more participation in TVB’s ePort electronic ad transaction system. “WideOrbit supports ePort and VCI did not,” Mathewson says. “This deal is a boost for the industry because we will support ePort going forward. We think its a win-win for us and for the industry.”
