The National Hockey League and NBC Sports unveiled a campaign today that integrates Facebook, Twitter and national television on the New Year’s Day broadcast of the 2011 Bridgestone NHL Winter Classic. The campaign is a “watch and win” promotion that gives viewers a chance to win either a Honda CR-Z, or trips for four to both Universal Orlando Studios and the 2011 NHL All-Star Game.
NBC and the National Hockey League have scored an early sellout of sponsorships and commercial time during the Winter Classic weeks ahead of last year, enhancing the annual outdoor contest as one of sport’s fastest-growing new events.
