JESSELL AT LARGE
Wireless Cable: It Could Work With ATSC 3.0
The idea that some broadcasters floated about a decade ago to use their then-new subchannels to provide low-cost packages of cable programming never came to fruition. But with the advanced technical capabilities that ATSC 3.0 will provide, it’s an idea worth rethinking. The interest in skinny bundles, which rely on broadband instead of broadcast for distribution, suggest that dissatisfaction with the bloated, expensive bundles of cable and satellite has risen to a point where consumers are ready to act. The demand is there.
